Theories of Communication MMC110 Instructed by Hillarie Zimmermann MMC110 Instructed by Hillarie Zimmermann

Today’s Class Lab Details Course Description Course Blog Activity - Introductions Chapter 1 - Review Activity – Post a comment on the blog Review homework Lab Details Course Description Course Blog Activity - Introductions Chapter 1 - Review Activity – Post a comment on the blog Review homework

A bit about me ….

Lab Details Power button is on the back of the computer – left hand side Dual boot screen – “Boot-camp” Choose your preference (PC or Mac) Single click Turn on your instructor screen by pushing directly up Choose: “Student” - Password: create

Course Description Introductory course to the theory behind mass media communication Exploration of successful communication strategies Development of a theoretical foundation needed to understand mass media communication Topics covered will include analysis and brief history of Canadian print, radio, sound recording, internet, film, television, and news media knowing and targeting an audience Advertising public relations media responsibility the effects of mass media communication Introductory course to the theory behind mass media communication Exploration of successful communication strategies Development of a theoretical foundation needed to understand mass media communication Topics covered will include analysis and brief history of Canadian print, radio, sound recording, internet, film, television, and news media knowing and targeting an audience Advertising public relations media responsibility the effects of mass media communication

Course Requirements Attendance Assignments Essay and Presentation Demonstrated Student Leadership Attendance Assignments Essay and Presentation Demonstrated Student Leadership

Evaluation Deliverables% of Final Mark Assignments50% Essay and Presentation30% Demonstrated Leadership20%

Required Materials for the Course 1. Vivian, John and Peter Maurin. The Media of Mass Communication 2. A set of headphones that connect to the computers in class. 3. A functioning account that you can access at the college and/or a USB flash drive for storage. 1. Vivian, John and Peter Maurin. The Media of Mass Communication 2. A set of headphones that connect to the computers in class. 3. A functioning account that you can access at the college and/or a USB flash drive for storage.

Course Blog Weekly Comments Homework Class presentation Hot Com Links Assignments Grades Weekly Comments Homework Class presentation Hot Com Links Assignments Grades mmc110.wordpress.com

Activity - Introductions Theory Matching Activity Name Where you are from What you’ve been doing Why you are taking this course Something we can’t guess by looking at you Theory Matching Activity Name Where you are from What you’ve been doing Why you are taking this course Something we can’t guess by looking at you

The mass media convey mass messages to mass audiences through the process of communication.mass media messages audiences communication Chapter 1 - Review Key Point

mass audiences: recipients of mass messages mass media: vehicles that carry messages mass message: what is communicated mass communication: many recipients; not face to face; a process Definitions

Media Theory Models/Theory can help our understanding of communication processes Toronto or Canadian School Marshall McLuhan: The Medium is the Message Harold Innis: Time and Space Models/Theory can help our understanding of communication processes Toronto or Canadian School Marshall McLuhan: The Medium is the Message Harold Innis: Time and Space

Marshall McLuhan The Medium is the Message What do you think this means?

Harold Innis Time and Space Communication model based on a bias in communication Main hypothesis: the type of social organization in a society was signified by the types of media that each used to communicate information Time and Space Communication model based on a bias in communication Main hypothesis: the type of social organization in a society was signified by the types of media that each used to communicate information

Other Media Models Entertainment and Information Elitist versus Populist Entertainment and Information Elitist versus Populist

Importance of Mass Media Pervasiveness Information Source Entertainment Source Persuasion Forum Pervasiveness Information Source Entertainment Source Persuasion Forum

Primary Mass Media Print Technology Books, magazines, newspapers Chemical Technology Movies, video Electronic Technology Television, radio, web Print Technology Books, magazines, newspapers Chemical Technology Movies, video Electronic Technology Television, radio, web

Media Conglomeration Media ownership consolidation Concentration of ownership Convergence Convergence in Canada CTVglobemedia - CTVglobemedia Inc. is Canada's premier multimedia company with ownership of CTV, Canada’s No. 1 television network, and The Globe and Mail, Canada’s No. 1 national newspaper. CTV Inc. owns and operates 27 conventional stations across the country, with interests in 30 specialty channels, including Canada’s No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio Division, which operates 34 radio stations throughout Canada, including CHUM FM, Canada’s No. 1 FM station. CanWest Global Quebecor Rogers Media Corus Entertainment Media ownership consolidation Concentration of ownership Convergence Convergence in Canada CTVglobemedia - CTVglobemedia Inc. is Canada's premier multimedia company with ownership of CTV, Canada’s No. 1 television network, and The Globe and Mail, Canada’s No. 1 national newspaper. CTV Inc. owns and operates 27 conventional stations across the country, with interests in 30 specialty channels, including Canada’s No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio Division, which operates 34 radio stations throughout Canada, including CHUM FM, Canada’s No. 1 FM station. CanWest Global Quebecor Rogers Media Corus Entertainment

Final Points Models/Theory are a useful way to understand mass media. There are various types of mass media. Mass media are vehicles of information, entertainment, persuasion and social cohesion. Models/Theory are a useful way to understand mass media. There are various types of mass media. Mass media are vehicles of information, entertainment, persuasion and social cohesion.

Activity – Blog comment Take some time to leave a comment on “Week 1” on the Blog. Under Week 1 watch the grand prize winner for television advertisements – 2010 Clio Awards Leave a comment Ask me if you have any problems/questions. Take some time to leave a comment on “Week 1” on the Blog. Under Week 1 watch the grand prize winner for television advertisements – 2010 Clio Awards Leave a comment Ask me if you have any problems/questions.

Homework Read Chapter 1 if you have not already done so Pre-read Chapter 13 for next class Comment on weeks 1 & 2 on blog (comment on Week 1 in class before you leave) Remember you will always be commenting on the upcoming week Read Chapter 1 if you have not already done so Pre-read Chapter 13 for next class Comment on weeks 1 & 2 on blog (comment on Week 1 in class before you leave) Remember you will always be commenting on the upcoming week