Balancing the needs of stakeholders

17,500 Candidates Complete Survey 17,500 Candidates Complete Survey

2012 North American Candidate Experience Award Winners! 2012 North American Candidate Experience Award Winners!

Most employers can’t even agree on what a ‘Candidate’ is? A. Everyone who can possibly do the job. B. Everyone who expresses interest in a specific opportunity. C. Every qualified applicant. D. The ‘Finalists’ we bring in to interview & select. E. All of the above.

Candidates know the moment they become one… …and their expectations form in that instant But the ‘Candidates’ know

… attitudes and opinions… Source: CareerXroads Candidate Experience monograph, March, 2011 … regarding the recruiting process; the stakeholders in the process; the work itself; the company as a place to work… … actions taken What Are We Measuring?

[Operational] Definitions are Even more Important.

Source: theCandEs.org, 2013

Referred Candidates are more likely than Non-referred Candidates to receive an offer. were aware of and used employee referrals. of those who were referred received job offers. were aware of employee referrals. Source: theCandEs.org, 2013 Employee Referral Programs (100%)

CANDIDATES

10/11/2014Footer Text % 10.4% 45.9% POSITIVE Source: theCandEs.org, 2012 “How do you rate your company’s ability to communicate with UNQUALIFIED candidates?” NEGATIVE NEUTRAL EMPLOYERS

10/11/2014Footer Text % 8.3% 37.5% POSITIVE Source: theCandEs.org, 2012 NEGATIVE NEUTRAL EMPLOYERS “How do you rate your company’s ability to communicate with QUALIFIED candidates NOT selected?”

10/11/2014Footer Text % 43.6% 38.5% POSITIVE Source: theCandEs.org, 2012 NEGATIVE NEUTRAL CANDIDATES “How were your treated when YOU were NOT SELECTED by [Company Name]?”

The reason the road is less traveled is the candidates have little say #1 – Build the Business Case “Derive the value of a candidate” #3 – Increase Transparency Improve the candidates’ ability to make a decision.” #2 – Seek Feedback “Candidates need to share their experience at each stage.” #4 – Set Expectations then Deliver Clarify what will happen next. Set a bar for minimum expectations.

Balancing the needs of stakeholders

18

19