Being found - a quick look at traffic Page 1 Invisalign the leader in site traffic Margin increased early Q4 09 Margin has shrunk to lowest level ever…Lumineers.

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Presentation transcript:

being found - a quick look at traffic Page 1 Invisalign the leader in site traffic Margin increased early Q4 09 Margin has shrunk to lowest level ever…Lumineers by Cerinate gaining No other real traffic competitor (in core)

stacking up - competitive SEO glance Page 2 Invisalign the leader in site traffic Alexa Rank, lower is better Blog Integrated on Domain First Mover opportunity (on domain for max SEO benefit: blog.invisalign.com Google Indexed Pages All very low, good chance to dominate competition Integrated blog can help build fast

Search Google #1 Is Yahoo under- utilized? Facebook.com #2 traffic referring site YouTube.com #7 traffic referring site Top Referring Sites: Invisalign Page 3

Top Referring Sites: Lumineers Page 4 Search Odd that #1Yahoo higher than Google #2, usually inverse Deeper investigation needed, could be interesting intel Facebook.com #5 traffic referring site IdolWhite.com Appears to be affiliate/partnership of some kind Site gets ~70k/month traffic Came from nowhere June 09

Top Keywords: Invisalign Page 5

Top Keywords: Lumineers Page 6

Top Keyword Destinations Keyword: Invisalign Page 7

Top Keyword Destinations Keyword: clear braces Page 8

Google Insights Page 9

Paid Search Page 10 Invisalign PPC Covering… Competitors (Orthoclear, etc.) Brand Product Type Terms