PLAY YOUR PART PRESENTATION- By : Sithembile Ntombela Brand SA

Agenda ●Brand South Africa and the Mandate ●Play Your Part – International – Domestic ●Call to action

OUR MANDATE Build South Africa’s Nation Brand reputation to contribute to South Africa’s global competitiveness Inspire and instil active citizenship amongst South Africans Final Draft Business Plan 2014/15 Page 3 of 85 An official agency appointed to market South Africa, responsible for building brand Image and managing reputation.

Importance of Social Cohesion in Nation Branding

Social Cohesion Explained……

Social Cohesion Outcome…Co-ordination Unity Government Business

We see it more with Sports…..BUT it can be an EVERYDAY lifestyle?

Its Simple…We All Play our Part

A nationwide social movement created to inspire, empower and celebrate active citizenship in South Africa. Play Your Part is aimed at all South Africans – from corporates to individuals, NGO’s to government, youth platforms and young to not so young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all. Ultimately the end result is for every South African to make a positive difference in the communities in which they live and operate. What is Play Your Part?

Why Play your Part? To lift the spirit of our nation by inspiring all South Africans to contribute to positive social change, become involved and start doing – because a nation of people who care deeply for one another and the environment in which they live is good for everyone. Build pride and patriotism (permanent) amongst all South Africans. Encourage active citizenship and social cohesion. Strong call-to-action. What part can I play in making this country great?

I am proud to be South African Source: futurefact

South Africa, inspiring new, creative and unique ways.. through our Values UbuntuCreativity / Innovation SustainabilityDiversityPossibility our humanness our out of the box thinking and actions our desire to grow our willingness to embrace difference our ability to see beyond hurdles

Play Your Part is aligned to NDP priorities Education Health Rural Development Social cohesion/ Active citizenship Environment & Sustainability Poverty Alleviation

Play your Part approach: Make SAn’s understand… Leverage on EXISTING partners/programmes: inspire people and improve communities through involvement e.g. NDP priorities and PYP schools clubs. Work with CIVIL SOCIETY in MOBILISING partners to amplify Play your Part message through their own platforms e.g. Brothers for life, Love Life COMMUNITIES (INCLUSIVENESS IS KEY) Competitiveness

Most people, and our partners, through their own initiatives are demonstrating active citizenship and they are making a positive change to our country. Good Start

Challenge How do we create SYNERGIES in the projects that our stakeholders are working in order to create IMPACT, REACH and INFLUENCE?

Less of this…

More of this…

Impact, Influence and reach Alignment

Alignment with regards to… International Domestic

! PLAY YOUR PART INTERNATIONALLY MEANS…..

! In order to win………

It also means Alignment in messaging Sell the country first (Internationally) Province, City, offerings (secondary) Alignment in Co-operate identity One country proposition “Inspiring New Ways” Consistency in what we say and do

! PLAYING YOUR PART AT HOME MEANS…….

! Creating Proud Citizens…..

It also means Buying into Play Your Part Essence & Adoption Tailor made to your messages, programs Telling your unique story Possible collaboration in Tourism month PYP TV series episode dedicated to Tourism Who are the people in the tourism space that are contributing towards nation building? Typical message: Play Your Part: explore, tour and know your South Africa

Brand SA Purpose: Our purpose is not to act as a billboard for our stakeholder’s CSI initiatives..

Inspire you Our purpose is to……..

OUR ROLE IS TO THROW PEBBLE IN THE WATER….

Because we are a make it happen nation…we believe in……

Sign up by calling Brand South Africa at (011) and ask for the Chief Steward: Play Your Part or visit our Caring is sharing Donate a % of your advertising space or of your budget to a jointly developed ‘PYP’ campaign PLAY YOUR PART movement for positive social change BE A PROUD CITIZEN AND BE COMMITTED TO YOUR COUNTRY How to sign up to a truly active citizenship? Incorporate ‘Play Your Part ’ TO YOUR MESSAGING

We at Brand SA supports, profile, and encourage through these platforms….. Education Rural Development Arts & Culture Environment & Sustainability TelevisionPrint Radio Digital PR Platforms Radio e.g. On the ground: Sowetan Dialogue partnership Youth Month, Service month, Womens month, education and health

In ending 33 LL COOL J L IKE US, L OVE US, C ALL US AND J OIN

Re a leboga! Thank you 34