1. The Fasset Brand

2. Fasset Update
Introducing Fasset
Fasset is the Finance and Accounting Services Sector Education and training Authority (SETA), our sector refers to the organisations served by Fasset.
21 SETAs in the country, each set up in terms of the Skills Development Act, bringing about a formal structure that will address skills shortages in South Africa.
Companies (Employers) pay and Skills Development Levy (SDL) to SARS who allocates the fund to the respective Seta which equates to 1% of their monthly payroll.
Setas have to use this money to boost skills development and professional training within the sector.
This is achieved largely by paying companies to provide workplace training.
Companies have to register learners on learnerships, apprenticeships or internships offered and funded by the Seta.

3. About the Financial Services Sector
Fasset Update
About the Financial Services Sector
Fasset
Investment Entities
Trusts
Accounting
Auditing
Tax Services
Business & Management Consulting
SARS
Bookkeeping
Debt Collection
Stockbroking
Financial Markets
National & Provincial Treasuries
Financial Development Organisations
Fasset aims to position the Finance and Accounting sector as sector of career choice for learners and new entrance in the labour market.

4. Educational Institutions
Fasset Update
Fasset’s Role
Educational Institutions
Professional Bodies
Employment
To facilitate the development of accounting skills throughout the South African economy
Work very closely with employers in the sector, the universities, TVETs and Professional Bodies
Enhance the prospects of employability through various skills development programmes
What we are not
Fasset is not a training provider;
Fasset is not in a position to help learners find employment
Quality Assurance
Skills Development

5. Communications Department
Fasset Update
Communications Department
The Marketing and Communications Department is responsible for leading, developing and implementing integrated communication strategies aimed at ensuring that stakeholders are regularly informed regarding Fasset, its service offerings and the brand, as well as the implementation of the career awareness programme, with certain areas being performed on an outsourced basis.
The communications strategy also supports interventions aligned to the stakeholder engagement plan, including advertising, PR activities, sponsorships, and events aimed at positioning Fasset as a key facilitator in the achievement of world-class finance and accountancy skills.

6. Communications objectives
Fasset Update
Our Communications strategy is linked to Fasset’s strategic imperatives and aims to achieve the following objectives:
Promote and educate stakeholders around skills development interventions
Educate and inform levy paying members of benefits available and how to access these and participate in initiatives.
Encourage non-levy payers to participate in Fasset initiatives; educate and inform them of benefits available and how to access these.
Inform and advise Fasset learners and potential learners of the benefits of Fasset’s strategic initiatives and provide them with information to enable them to make informed career decisions.
Provide a comprehensive communication support function to all departments at Fasset with their strategic projects.
Maintain a credible and professional image of Fasset.
Publicise good governance practices.

7. Challenges & Weaknesses Strengths & Opportunities
SWOT
Challenges & Weaknesses
Strengths & Opportunities
Poor Stakeholder Relations Management & tracking
Strengthening of relationships with all interested groups
High advertising costs to realise impact
To develop a corporate advertising campaign
Increased demand to deliver beyond planned projects
Increase our reach through digital platforms
Database management and tracking of mobility
Lobbying for the support of the Employers to open up their workplaces and turning them into training spaces
Low brand awareness and brand positioning not clear
To explore innovative integration of marketing communication tools - collaborated effort in project communications

8. #Lasting Legacy

9. #LastingLegacy
Since Fasset started operations in 2000, it has managed to forge strategic partnerships with the sector at large in the quest to serve against its mandate of enabling skills development and training in the accounting and financial services sector. There has been a significant shift in the mandate throughout the years, which initially focused on training for employees in the sector. The scope has broadened to include the unemployed youth in our country, which is where the real investment in training was realised and the impact thereof was significant as people’s lives were changed for the better. We believe that by aligning our strategy and skills development priorities has contributed to building a legacy we are proud to leave behind. Without the partnerships formed with the sector, it would have been impossible.

10. Why #LastingLegacy Collaborating &
In line with Fasset’s new mission to: “increase the flow of new finance and accountancy entrants to employment; develop and grow skills required in the sector and facilitate the transformation of the finance and accountancy sector.” we collaborate with the sector and ensure that the legacy we have built indeed stays as the Seta’s landscape progresses to the new administration and structure.
Collaborating &

11. Proposed changes to the Seta landscape
The Minister of Higher Education and Training has re-established Setas for a further two years until March While clarity on the Seta landscape beyond this period remains outstanding, wholesale changes are expected to be made as outlined in a discussion document gazzetted by the Minister of Higher Education and Training.

12. How can we creatively execute #LastingLegacy?

13. Creative execution… FASSET FACE ROI
MESSAGING
HUMANISING THE BRAND
MEDIA PLATFORMS
MEDIA SEGMENTATION
FASSET
Develop messaging that oversees all the ATL elements
Critical identification of the Media Platforms we intend being seen in
Making use of the beneficiary/people in the media space. Giving 3rd Party endorsement
Has the objective been achieved
Determine what needs to be presented to public and stakeholder

14. Our Brand Touch Points Career Awareness Project Needs improvement
Newsletters & Other publications
SSP Report publication
Social Media
Career Awareness Project
Website
Advertising & Exhibitions
Annual Integrated Report Publications
Lifelong Learning Events
Media & Public Relations
Needs improvement
Needs improvement
Our
Brand Touch Points
Needs improvement

15. Go crazy…have fun!

16. Zandile Skosana MarComms Manager 011 476 8570
Q&As Thank you.
Zandile Skosana MarComms Manager