THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012 THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012.

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Presentation transcript:

THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012 THE GOOD MEN ‘PASSPORT’ Committing men Steering Committee - 10 May 2012

A reader-friendly booklet Focus on 6 core values Invite men to commit Layout as passport but also a note book which includes calendar WHAT IS THE PASSPORT?

WHAT ARE THE OBJECTIVES? Create a dynamic around the themes of the Good Men campaign with a creative material Reinforce men’s commitment in six core values that link with the themes of the Good Men campaign

WHAT ARE THE SIX CORE VALUES ?

Conceptualized by PyD team and TWG Designed by an external service Pre-testing focused on understanding, acceptance and inducement to action Piloted through theatre interventions WHAT WERE THE PROCESS & RESULTS ?

WHAT IS THE NEXT STEP? Request the validation of the Steering Committee!

THANK YOU