1. Don’t Drip & Drive Phase 2 Strategy
Local Event Testing
Goals:
Test vehicles for leaks
Identify the most effective local intervention strategy
Regional Campaign
Goals:
Test vehicles for leaks
Identify the most effective messages
Identify the most effective regional intervention strategy
Identify, scope, vet & pre-test intervention strategies
Repair Shop partnerships
(PRR)
Quick Lube partnership
(PRR)
Regional Advertising
(PRR)
Don’t Drip & Drive Website
(PRR)
Advisory Committee
Repair shop training
Pilot leak ID and referral for repairs
Online test panel messaging test
Build website
Event funding recipients
(Advisory Committee)
test
intervention strategies
3 month repair shop discount
Evaluate quick lube ID and referral
Online
Advertising purchase
Link advertising to website
Evaluate strategies
(Advisory Committee& PRR)
Identify most effective intervention strategy
Evaluate repair shop discount
(PRR)
Evaluate advertising
(PRR)
Evaluate website
(PRR)
Program evaluation report will recommend the intervention strategies (including incentives) and regional strategies
that were most effective at influencing owners to repair vehicle leaks. (PRR & Steering Committee)