Aim: Objectives:

Q&A

 What the unit involves:  Theory knowledge of products/equipment, lighting, colour photos and black and white.  Gola online exam.  Production of a mood board for each assessment.  2 formative assessment followed by 1 graded summative.

 During your career as a media make up artist head shots will probably be very common in your working week.  However the most trickiest part of make up due to un-natural lighting  Tips-  Try and use natural lighting where possible, or if taking photographs outside do so around 4-5pm when the sun is about to set.

 We will focus on photo-graphic make up using colour.

 Cleanse, exfoliate, tone and moisturise to gain the best skin possible.  Oil control is important, use oil free moisturisers where possible.  Reduce puffy eyes using an eye gel where possible.  You are now to prepare the skin (demo)

 The skin needs to look flawless.  Use concealer 2 shades lighter than skin to cover blemishes and dark spots (white masking cream is longer lasting and more effective than a concealer).  Choose a thicker foundation (cake or pan stick) a shade darker than usual will counter the draining effect of lighting.  Blend foundation from the chin to neck so that they are the same colour.  Use lots of powder and reapply between shots to create a matte finish look.

 Contour the cheeks using a foundation in a shade that is 2-3 shades darker than the normal skin tone.  Blend the colour to avoid harsh lines as these will show up under artificial light.  When applying blusher it should be placed slightly lower than usual in a more angular line as the camera has a bleaching effect on the rounded parts of the face.  If using a cream blusher set with translucent powder after.

 Highlight the eyebrow bones using light shadow.  Avoid eye shadow that is frosty or shimmery- it will appear shiny.  Apply eye line with precision.  Use waterproof mascara  Apply far more eye make up than normal.

 Use a lipstick and liner of the same colour, in a shade darker than the natural lip colour.

 Differences between make up and photographic make up.