VOTER ITS THE MODEL, STUPID ITS THE ECONOMY, STUPID James Carville NO

VOTER #1 VOTER #3 VOTER #4 VOTER #5 THE COVENTIONAL GOP CAMPAIGN MODEL RADIO GOTV CALLS TV PRINT MAIL Identify likely voters and target them with the specific messages from the candidate using traditional voter contact strategies VOTER #4 CANDIDATE DOOR- 2- DOOR VOTER #6 VOTER #1 VOTER #3 VOTER #2

VOTER #1 VTER #3 IN 2008 BARACK OBAMA CHANGED THE GAME The candidate who connects with an undecided voter through a personal relationship will win their support over the candidate who targets the same voter with a direct message. Friend #2 Friend #3 Supporter #1 Friend #1 CANDIDATE

Friend #2 Friend #3 Supporter #1 Friend #1 Supporter #3 Friend #3 Friend #2 Friend #1 Friend #2 Friend #3 Supporter #2 CANDIDATE Empower people to connect Reward their success THE NEW MODEL… Friend Motivate people to take action PEOPLE- 2 -PEOPLE

Neighbors Neighborhood Team Fundraising Page Issue Group Event INDIVIDUAL P2P is the practice of empowering people to leverage personal relationships to connect to people with one or more degrees of separtion. P2PP2P Shar e LEVERAGING PERSONAL RELATIONSHIPS TO… The Contact Relationship diagram to the right shows an individuals possible contacts. Everyone has contacts – and given the right set of tools, anyone can be an advocate without interupting their daily routines. Business / Professional Social Media Contacts Civic & Volunteer Org. Service Address Books Family & Friends E MPOWER, M OTIVATE & R EWARD R ECRUIT CONNECT INTERACTMULTIPLY

MY Fundraisin g MY DASHBOARD MY Profile MY Friends MY Events MY Network MY Activity MY Blog MY Messages MY GroupsMY Candidate THE TOOLS P2PP2P

A personal hub for each individual to take action on your behalf from anywhere. The dashboard provides the tools to allow your supporters to connect, network, communicate, fundraise, mobilize, recruit their personal contacts, and become your greatest advocate. THE TOOLS Member Dashboard View MY Dashboard

THE TOOLS Personal Profile Gain deeper insights and cultivate stronger relationships with your supporters in a socially connected way. Personal Profiles allow your supporters to tell you and others who they are, why they support you, what they do, how they interact, and what they want and need from you. View Velvets Personal Profile

THE TOOLS MY Blog Posting a Blog Publishe d Blog View MY Blog Users can express a viewpoint, make an announcement, seek feedback from others, or just share a thought. Blogs allow your supporters a tool, channel, and strategy to help you spread your message through their own voices.

THE TOOLS MY Events Anyone can host an event for your organization. Supporters have the ability to create an event, promote it and track attendance, sell tickets and manage registration. Host an Event Live Event View MY Events

THE TOOLS MY Groups Users can organize themselves into groups or teams based on location, interest, or action. With security features and private messaging capability, users can quickly and securely mobilize and take action. Create a Group Live Group View MY Group

THE TOOLS MY Fundraising View MY Personal Fundraising Page Personal Fundraisin g Dashboard Live Page Give anyone the ability to easily raise money on your behalf. Our customers user's have raised nearly $500,000 from their personal contacts - that's an average of $2,155 per user - and most of them were new donors. Users can create, edit and promote a fundraising page in seconds. Each user can monitor their progress, share their page to Facebook and Twitter, and recruit their contacts from multiple sources to donate.

THE TOOLS MY Activity Motivate your supporters through competition using our activity point system, and allow users to earn points for actions they take on your behalf. Easily track your top activists and reward their success. The value of each activity is controlled and managed through the Activity Builder located in the Admin Portal under Site Builders in the Constituent section.