Personal branding Mary-Louise Angoujard, Managing Director Global Summit of Women 2012 Building your Internal and External Brand

Developing your own brand Brand awareness Brand profile – Purpose, Vision, Goals, Focus Brand strategy – The What and the How 1

Brand awareness 2

Brand value I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. -- Maya Angelou

Leadership awareness ASSERTIVENESS 4 Authenticity Courage STRATEGIC THINKING VISION Passion Discipline Drive Emotional intelligence Knowledge Competence Confidence Desire Resilience Tenacity COMMUNICATION VALUES EMPATHY Awareness mindfulness Moral compass

Let’s Start Now 1. Choose a handful of qualities about yourself that you want to be known for 2. Write down a few qualities or attributes of yours that will help you to achieve your goals. 3. Write down the 4 or 5 things you want the world to know about you. (Keep these in mind for when you are meeting people – otherwise known as networking! - over the course of this conference!) 5

Brand Profile 6 How you define and build your Brand Profile depends on you: What is your Purpose? What is your Vision? What Goals do you, or will you set for yourself? How will you Focus your Mind, Intentions and Resources?

Mental Attitude/Self-Belief “The most important relationship in your life is the relationship you have with yourself.” -- Diane von Furstenberg 7 I'm tough, I'm ambitious, and I know exactly what I want. If that makes me a bitch, okay. -- Madonna

Brand Strategy - Action oriented 8 Why What How You

Star Quality 9 Profile PowerfulPurpose PreparedPresent

First steps Get serious – Purpose, Vision, Goals, Focus Get focused – Strategic Planning Get going – Take Action with Conscious Awareness 10

Power through Personal Brand Having a strong Personal Brand increases influence opens doors attracts opportunities and sponsors It is a very real Enabler for achieving our Goals and Vision. 10

Personal branding