Advertising Vocabulary Most Advertisement use the same techniques to sell their products. Here are some of these techniques and a brief description of each.
Basic Message What is the advertisement trying to sell? What is the message that the advertisers want you to learn from their ad?
Visual Image Have the advertisers used any interesting pictures or photographs that catch your attention? Are they in color or black and white?
Medium Is the advertisement on television, radio, or in print?
Catchy Words Special Amazing NEW FREE One of a Kind Do the advertisers include any catchy words to sell their product? Are there any descriptive words used in the ad? Special Amazing NEW FREE One of a Kind
Testimonial Is a person describing how the product has made their life better? Is there a statement or endorsement from a famous person? (celebrity endorsement) Michael Phelps Brett Favre
Bandwagon Does the advertiser tell you that it’s the cool thing to do? Do they say that everybody is doing it?
Product Character Does their product have a special character or logo?
Product Slogan Does their advertisement include a catchy jingle or slogan? Examples: Free credit report.com Mmm Mmm Good- (Campbell's soups) Gotcha coming back for more- (Taco John’s)
Product Comparison Is there a comparison with another product? Do they say their product is much better than another product?
Repetition Do they repeat the product name or catchy phrases or slogans to help you remember them more easily?