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Ch. 1 – Promotion Sports & Entertainment MarketingMagazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing
5 Parts of a Print AD - MagazineHeadline Illustration Copy Signature Slogan
Headline Should attract readers attentionEmphasize the entire point of the ad Should have a single focus Example: GET THE REST YOU NEED Product: Snore Stop
Illustration Photograph or drawing used in a print adShould attract attention and display product in positive manner
Copy Selling message in print ad Expands on illustration and headlineSimple and Direct Could be: Conversation Testimonial Description Key words: Compare, Introducing, Save
Signature Sometimes called logotype Distinctive symbolCould be name written a certain way Examples
Slogan Catch phrase or small group of wordsCreates an image for company or product Reminds customer Example: Protect This House® - Under Armor
The Promotional Mix Sports & Entertainment Marketing.
Fashion Promotion Through Advertising and the Press
Promotion Sports Marketing.
Parts of an AD Headline Copy Illustration Logo/signature.
Effective Design Strategies Tips for awesome layouts.
Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,
Chapter 20 print advertisements Section 20.1 Elements of Advertising
Marketing and Advertising Online. Ads online Ads online Ads online Ads online Do you find the differences between the two Ads? Ads on Ads on newspapers.
4 P’s of Marketing.
Print Advertising Marketing your product to customers using a printed source such as newspapers or magazines. What makes the sample advertisement eye catching?
Print Advertisements Chapter 20.
Preparing Print Advertisements
Forms and Techniques in Advertising Sports and Entertainment Marketing.
Section 20.1 Essential Elements of Advertising
The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.
Print Advertising, Ch #20 Terms to Know Headline Typeface Copy Color
The World of Print, Outdoor & Transit Advertising.
Words of the Week #1 Foundations of Business. Economics The allocation of scarce resources in the production of goods and services—to satisfy unlimited.
Preparing Print Advertising Commtech– Mr Raposo/Mr Quadrini.
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