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Ch. 1 – Promotion Sports & Entertainment MarketingMagazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing
5 Parts of a Print AD - MagazineHeadline Illustration Copy Signature Slogan
Headline Should attract readers attentionEmphasize the entire point of the ad Should have a single focus Example: GET THE REST YOU NEED Product: Snore Stop
Illustration Photograph or drawing used in a print adShould attract attention and display product in positive manner
Copy Selling message in print ad Expands on illustration and headlineSimple and Direct Could be: Conversation Testimonial Description Key words: Compare, Introducing, Save
Signature Sometimes called logotype Distinctive symbolCould be name written a certain way Examples
Slogan Catch phrase or small group of wordsCreates an image for company or product Reminds customer Example: Protect This House® - Under Armor
Promotion Sports Marketing.
Parts of an AD Headline Copy Illustration Logo/signature.
Effective Design Strategies Tips for awesome layouts.
Chapter 20 print advertisements Section 20.1 Elements of Advertising
Print Advertising Marketing your product to customers using a printed source such as newspapers or magazines. What makes the sample advertisement eye catching?
Print Advertisements Chapter 20.
Preparing Print Advertisements
Forms and Techniques in Advertising Sports and Entertainment Marketing.
Section 20.1 Essential Elements of Advertising
The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.
Print Advertising, Ch #20 Terms to Know Headline Typeface Copy Color
Preparing Print Advertising Commtech– Mr Raposo/Mr Quadrini.
5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.
Print Advertising #4 Today I will: Engage in the fundamentals of print ads So I can: understand print ad elements, and see as a consumer how print ads.
Paid communication Sponsor is identified Advertisers control where the message is seen and heard and how often repeated Average person exposed to over.
Essential Elements of Advertising
Chapter 20 Print Advertisements
Marketing Essentials Essential Elements of Advertising
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