Using Instagram as a Marketing Tool Presented by: Ed Weeks Founder, HV Social Media

Brief Overview Why Instagram? Personal vs Business Content #Hashtags Insights Promotion Resources

About Me

Instagram Introduction Businesses use imagery and visual storytelling to connect with customers 80% of accounts follow a business 60% learn about a service 75% take action after being inspired by a post

Personal vs Business Profile Think of a business profile as a “beefed up” version of a personal profile The major differences are: Access to insights Contact information Instagram Ads

Be recognized as a business Get real time metrics on how your stories and promoted post perform throughout the day Get insights into your followers and how they interact with your posts Add information about your company Business hours Location Phone Number Convert to a business account within your app account settings

Convert your current profile to a Business Profile Log in to your account Tap the settings icon (the gear) Tap “switch to business profile” You will be prompted to connect your profile to your Facebook page Once connected, your Instagram profile will import the business info included on your Facebook page Be sure to include a phone number Also include a physical or email address

Content Instagram = Images (photo & video) A strong visual voice is the key to driving real business results Start with a clear goal and creative concept Consider how Instagram fits into your overall marketing strategy Is your objective to increase awareness, shift perception or reach a new audience? Celebrate your brand’s look and feel Choose themes to tell a cohesive story Focus on craft Take the time to create high-quality content Take some time to learn from other brands

Hashtags (#s) Hashtags make your content discoverable and put you in front of users you may have never successfully targeted People learned tossing 30 hashtags on a post only does so much–especially for businesses There’s definitely a method behind the madness Instagram posts with at least one hashtag tend to receive 12.6% more engagement Get into the habit of using hashtags for main keywords mentioned Using keywords without a hashtag won’t make your post discoverable Remember what you came here for–to grow your brand and hopefully generate a positive ROI It’s not just for a bunch of followers and likes

Stories The bar across the top of your feed highlights the friends and businesses that have shared stories within the last 24 hours Stories let you connect to your audience and inspire people with full screen photos or videos You can bring your stories to life with filters, text and drawings Video limit is 15 seconds

Ideas of how to use Stories Behind-the-scenes footage Product promotions Limited time sales Interactive tours Teasers How-tos Interviews Real-time news Deliver ads

Leveraging Insights Learn more about the behavior and demographic of your audience so you can create relevant content that is effective at driving business results Impressions Total number of times your post has been seen in the past 7 days Reach How many unique people your post has reached in the past 7 days Profile Visits Website Clicks Follower Insights

Promoting on Instagram Can create from an existing post in a few simple steps What is your goal? More profile visits More website traffic More promotion views Select Your Audience Automatic (Instagram targets like followers) Local Manual Select Your Budget & Duration What is your spend and for how many days?

Resources www.business.instagram.com www.facebook.com/blueprint/courses/category/instagram www.all-hashtag.com Instagram Apps - Boomerang, Hyperlapse, Layout Other Apps - Canva (web-based too), CutStory

Questions?

Ed Weeks 845-702-0008 ed@hvsocialmedia.com www.hvsocialmedia.com