Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens

Market Overview

Smartphone penetration 49.5m people now own a mobile phone in the UK, the majority of them are smartphones Smartphone penetration Smartphone ownership is up 17% on last year Source: comScore MobiLens, 3 month average ending September 2013

O2 is the largest UK operator in the UK Market share of operators(%) Source: comScore MobiLens, 3 month average ending September 2013

Samsung is the largest mobile phone manufacturer Market share of handset manufacturer(%) Source: comScore MobiLens, 3 month average ending September 2013

Google Android is the most popular smartphone operating system Market share of Smartphone operating systems (%) Source: comScore MobiLens, 3 month average ending September 2013

Majority of mobile phone users are using “connected media” % of mobile phone owners that use connected media Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, email, stream or download music, or watch broadcast or on-demand video Source: comScore MobiLens, 3 month average ending September 2013

News and mobile

Just over half of smartphone users access news each month Over 18 million Smartphone users access news on their phone Source: comScore MobiLens, 3 month average ending September 2013

% of iPhone users that access news iPhone users are 64% more likely to access news than the average mobile phone user % of iPhone users that access news Over 64% of iPhone users access news through their mobile browser or app. That is an index of 173 compared to all mobile phone users Source: comScore MobiLens, 3 month average ending September 2013

Accessing news through a smartphone is particularly popular among young people Source: comScore MobiLens, 3 month average ending September 2013

25-34 year olds over index on accessing news on their smartphone 25-34 yr olds are 25% more likely to access news on their smartphone than the average smartphone user Source: comScore MobiLens, 3 month average ending September 2013

Over half of 18-34 year olds access news on their smartphone 62% of 18-34 year old mobile phone owners access news through their smartphone. They make up 35% of all smartphone owners Source: comScore MobiLens, 3 month average ending September 2013

Over half of smartphone owners with HH income of £75k+ access news on their phone Source: comScore MobiLens, 3 month average ending September 2013

Newspapers and mobile

Newspaper sites reach 40% of the mobile audience 13.6m access newspaper sites on their mobile through their network or Wi-Fi Source: comScore GSMA Mobile Media Metrics, September 2013

Unique visitors accessing newspaper sites grew 42% year on year +42% YoY Source: comScore GSMA Mobile Media Metrics, September 2013 and September 2012

Newspaper page views have enjoyed significant growth year on year +62% YoY Source: comScore GSMA Mobile Media Metrics, September 2013 and September 2012

Newsbrand mobile sites attract a young audience 50% of those who access newsbrands through an app or their mobile browser are 18-34 Currently express.co.uk and people.co.uk Source: comScore MobiLens, 3 month average ending September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Dailystar.co.uk, Financial Times Group

More than 8 out of 10 newsbrand visitors also visit social media sites 85% of newsbrand visitors also visit social media sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user Source comScore GSMA Mobile Media Metrics, September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

More 18-34s access newsbrands than Twitter via their mobile browser Source: comScore MobiLens, 3 month average ending September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Times Online, Dailystar.co.uk, Financial Times Group

8 out of 10 newsbrand visitors also visit retail sites 84% of visitors to newsbrand sites also visit retail sites on their mobile browser Source: comScore GSMA Mobile Media Metrics, September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

Mobile newsbrand visitors are twice as likely to visit Amazon Newsbrand visitors to Amazon index at 199 compared to average mobile internet user Source: comScore GSMA Mobile Media Metrics, September 2013 Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group