1. Globes Media Conference July 13, 2011 Tel Aviv, Israel

2. “The result is that we are living now in the age of the personal TV channel.” “Anyone can speak to anyone anywhere at a price well within the reach of anyone.” “All this amounts to an increasing personalization of advertising.”

3. 23% of our online time is spent with social media Source: Nielsen NetView Dec. 2010

4. Internet users ages 15+ Growth rates over past year... US: flat China: 23% Russia: 23% Brazil: 20%

5. "My sister is 10 years old. My grandmother is 82," says Gabe Simas, who promotes teen bands for MTV Brasil. "And they both have Twitter." --”Why is Twitter so Popular in Brazil?” Time Magazine, Oct. 2010

6. Source: Morgan Stanley, April 2010 Global mobile vs. desktop internet user projection Internet users in millions Mobile web usage will surpass ‘tethered’ usage in less than three years

7. Minority report: Leading in mobile African-Americans and Latinos lead non-Hispanic whites in use of mobile data applications, including early-adopter activities like purchasing via the phone All adults White, non- Hispanic Black, non-Hispanic Hispanic (English- speaking) Own a cell82%80%87% Send/receive text messages72%68%79%*83%* Access Internet38%33%48%*51%* Use a social-networking site23%19%33%*36%* Purchase product11%10%13%18%

8. Smartphones are 27% of all phones in market U.S. smartphone penetration and marketshare Smartphone OS Share*Total Market Share* Smartphone Non- Smartphone Microsoft 8.4% Apple 25% RIM 31.6% Google/Android 28.7% Palm 3.7%

9. Smartphones will be a majority in the U.S. by Q2 2012 Projected smartphone penetration FEATURE PHONE SMARTPHONE

10. Source: The Weather Channel The iPad December Hockey Stick: One app’s story The Weather Channel app showed dramatic growth in app downloads and usage in December 2010 due to both new devices in market and bad weather IPAD APP UV IPAD APP DOWNLOADS IPAD APP PAGE VIEWS (PV)IPAD DEVICE PV ON WEATHER.COM

11. Mobile Media = Connected Media (except SMS) in MobiLens, defined as used phone browser, applications, or downloaded content. Three-month average ending September 2010 Country: US, N=32,044 Source: comScore MobiLens 42.4% of U.S. mobile phone owners use their phones for mobile media The number of people who are using voice only has declined 17.2% year on year, while mobile media usage has grown 23% Mobile Media: 42.4% Just Voice: 28.5% SMS (and not Mobile Media: 29.1%

12. Even on the iPad, the trend is toward free (ad-supported) apps Revenue share by monetization type (US) Source: Distimo Report, full-year 2010 REVENUE SHARE FREE APPLICATIONS WITH IN-APP PURCHASES REVENUE SHARE PAID APPLICATIONS WITH IN-APP PURCHASES REVENUE SHARE PAID APPLICATIONS iPad

14. “The future does not fit in the containers of the past.” – Rishad TobaccowalaRishad Tobaccowala

15. Source: eMarketer, September 2010 Mobile Ad Spending $1 billion this year, $2.5 billion by 2014, says eMarketer

17. *86% of mobile internet users watch TV with their phones *Mobile primetime? Virtually the same as TV primetime.

18. BlueFin picture

19. #1 ranking among all episodic TV shows Sentiment analysis shows a full-season positive rating of 73% 67%/33% female/male

20. Zipcar app: Find, book, unlock... honk!

22. For more information, visit AdAge.com/Insights Abbey Klaassen Editor, Ad Age www.adage.com aklaassen@adage.comge.com @amklaassen