Welcome to professional advertising on 103.1 Central FM Central FM is a local radio station for people in the Forth Valley with local programming, news and sport.

Central FM….the story so far Central FM was launched in June 1990 and we have continued to grow in listenership locally and worldwide since that day, we are an independently owned business for the people of Forth Valley and their businesses We believe in local marketing; local studios, local presenters, local account managers, local charities, local events and local clients. We provide round the clock news bulletins, up to date traffic & travel information and keep the Forth Valley moving along smoothly to great songs all the time! Central FM music policy is to play great songs aimed at our core target market 24 – 55 year olds - It is not a coincidence that our target audience is 24 - 55 year olds - this is the age group who typically hold the purse strings in the household Central FM customer charter is to listen to, create and deliver the highest and most professional radio campaigns Central FM has been the catalyst to find, keep and grow our clients customers for many years, delivering their marketing needs and expectations.

Core Transmission Area Central FM is the Forth Valley’s most listened to commercial radio station!

DAB Transmission Area Central FM is now broadcasting across Scotland on Digital Radio to a potential 2.8 million people

Central FM’s TSA Audience Facts Central FM are the Number 1 Commercial Radio Station in the Forth Valley with 45,000 adult listeners each week Heart FM have 41,000 listeners Capital FM have 38,000 listeners Our core audience is 24 – 55 year olds The population of the Forth Valley is 214,300 with almost a quarter tuning into Central FM! 53% of the population are ABC1’s with 53% of them listening to Central FM 8.5 Market Share % 7.1 Avg. Hours 45,000 Total Reach 21% Reach 318,800 Total Listening Hours Sourced by RAJAR (www.rajar.co.uk) figures from Q1 2015

Central FM’s TSA Profile Reach V Population Sourced by RAJAR (www.rajar.co.uk) figures from Q1 2015

The 7 Reasons to use radio? Radio reaches people at relevant times and places Radio drives response, especially online Radio reaches out in a world of ad avoidance Radio is “a friend” Radio creates a large ‘share of mind’ for a brand Radio offers cost efficient targeting Radio has a ‘multiplier’ effect on other media 8

Commercial Opportunities Tailor made on-air campaigns that deliver results Bespoke competitions On air promotions with live presenter reads & promotional trails Sponsorship of shows and features Interactive solutions on website with the ability to create mini sites for competitions/promotions Bringing radio to you…….Roadshows, Live Broadcasts & Live Links Fantastic creative writing team

Central FM Online Centralfm.co.uk extends the on-air experience – our website is highly interactive with our listeners, it features competitions, local events, local news plus your company logo with a direct link to your website/Facebook for the duration of your campaign!! Check out our new app! Download it down, available on Android & The App Store Followed by 6,592 on Twitter Attracting 16,573 Facebook “likes”

The voices of Central FM Joe Kilday @ Breakfast Weekdays from 6am Dougie Jackson on Daytime Weekdays from 10am Liam McCann’s Drive Time Weekdays from 3pm

24 hour programming schedule Monday - Friday What…. Who…. 0600 – 1000 Joe Kilday @ Breakfast Joe Kilday   1000 – 1400 Central FM Daytime with Dougie Jackson including Retro Recall Dougie Jackson 1400 – 1500 You Choose Central Non-stop music via a Twitter feed – Tweet us to request your song! 1500 – 1900 Liam McCann’s Drive Time Liam McCann 1900 – 2200 Evening Show John Mulgrew 2200 – 0100 Late Show Gavin Dick 0100 – 0600 Uninterrupted Hits Non-stop Music Central FM weekends include Saturday Morning with John Mulgrew, Daytime with Joe Kilday, Afternoons with Tonya Macari, Nineties & Noughties with Brad Yule. Sunday morning starts with You Choose Central, Daytime with Woolfy & Afternoons with Tom Bell then the Vodafone live chart plus Sunday Evenings with Brad Yule.

Some of our current partners….

For any enquires please call the sales team on 01786 577024 We are able to create bespoke advertising & sponsorship packages that suit the needs of you and/or your clients. Thank you for allowing Central FM to present this information. Should you have any further questions, or require more information, please do not hesitate to contact us. Thanks again For any enquires please call the sales team on 01786 577024