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About us Big City Radio is Birmingham’s own radio station broadcasting on 89.1 FM and DAB across the city, and via our website:

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Presentation on theme: "About us Big City Radio is Birmingham’s own radio station broadcasting on 89.1 FM and DAB across the city, and via our website:"— Presentation transcript:

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2 About us Big City Radio is Birmingham’s own radio station broadcasting on 89.1 FM and DAB across the city, and via our website: At the heart of community, Big City Radio aims to provide our listeners with relevant and up to date local information. We also feature regular competitions and interviews, as well as a wide variety of shows, ensuring that there will always be something for everyone. John Taylor – Station Manager

3 Where we broadcast Birmingham City Centre Harborne Ladywood Perry Barr
Great Barr Kingstanding Erdington Aston King’s Norton King’s Heath Castle Bromwich Solihull Longbridge

4 Radio Advertising There are many reasons why you should advertise on Big City Radio. Here are just a few: Radio is immediate – ears don’t have eyelids Radio is intimate – radio advertisements talk directly to the customer: it’s personal Radio advertising is all about frequency, this will re-enforce the messages and benefits in your commercial Big City Radio’s listener profile is you. It’s everybody Big City Radio’s listeners spend money We have the largest selection of music Radio reach is greater than every other media Big City Radio is multi platform making it not only available at home and in the office but also on the go

5 Big City Radio By Day Show Presenter Times Day
Big City Wake up with sevi am– 10am Monday Friday Breakfast Mid Morning Guest Presenters am – 2pm Monday-Friday Requests Drive Time John Taylor pm – 7pm Monday – Friday

6 Big City radio By Night Show Presenter Times Day
Millennial Magic Adrian Gill pm –9 pm Monday Seventies Sunday Replay Roy Stevens 9pm – midnight Country Show Replay Dan Reddington 7pm – 9pm Tuesday Smoove Grooves Rich Edwards 9pm – 11pm Motown and soul Roy Stevens pm – 9pm Wednesday The 60’s show Paul Masters 9pm – 11pm Rock n roll show Dan Reddington 7pm – 9pm Thursday Totally 90’s Gary King 9pm-11pm Millennial Magic Adrian Gill pm-9pm E movie box Paul Baker pm-10pm Friday

7 Sponsorship & Promotions
Sponsoring one of our many shows is a great way to advertise for less. Your brand name would be instantly associated with the quality shows we provide. Alternatively you could sponsor a prize, or even the local news and sport. Here are some of the reasons you should consider sponsorship: Gets your business advertising out of the ad break and into editorial content of the station Increased brand awareness An association with the West Midlands premier entertainment centre The opportunity to create a buzz about your service, we get people talking about you… Perceived presenter endorsement Confirmation reports for all advertising. Open and honest. From as little as £150 per week plus a one off fee for making of advert if not supplied by you for basic package.

8 Event Hire Our community bus has just undergone a complete refurbishment and is now yours to hire for any event. With a built in Studio for Live Road Shows, a high quality PA system and complete hospitality area the Big City Radio Studio Bus can really help to liven up your community event. Just £ vat (per day)

9 Online We are very proud of our website Designed and edited in house, it is kept up to date on a daily basis. A lot of our listeners listen to Big City Radio through it, and many keep in contact with us via the ‘Fan Forum’. It also provides rolling local News, Sport, Weather and Traffic information. Here are some of the benefits to being associated with our website: An up to date source of local information Useful tool to promote what's going on in your area Links to your favorite presenters Up to date links with social networking sites Sponsorship Banners for advertising Listen Live – listen to your favourite shows online A direct link to your own website

10 Consumer listening habits
Having Breakfast 39% Doing the housework 36% Driving to work 34% Getting ready for work/school 27% Whilst at work On waking up 25% In bed at night 18% Having lunch 15% Doing DIY 12% Having evening meal 6% Consumers are bombarded with advertising messages wherever they go!! (over 3000 per day!) Radio cuts through the advertising ‘noise’ because it follows you wherever you go – and you can’t turn off your ears! Source: RADIO RESULTS 2013

11 Summary contact John Taylor: Big City Radio
SACA Building, 2 Tower Street, Off Upper Sutton St. Birmingham. B6 5BN. Summary These campaigns talk directly to your target market and have the right opportunities for our listeners to hear your advert to make the campaign a success The message will hit your customers hard and your competitors even harder


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