Monday, 2/8/16 Vocabulary **In order to persuade your audience, proper use of Ethos, Pathos, and Logos is necessary!!** 1. Pathos: (the emotional appeal)

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Monday, 2/8/16 Vocabulary **In order to persuade your audience, proper use of Ethos, Pathos, and Logos is necessary!!** 1. Pathos: (the emotional appeal) means to persuade an audience by appealing to their emotions. Authors use pathos to invoke sympathy from an audience—to get them to feel what the writer feels. A common use of pathos would be to draw pity from an audience. Another use of pathos would be to inspire anger from an audience—perhaps to prompt action. Pathos is the Greek word for both “suffering” and “experience.” Pathos can be developed by using meaningful language, emotional tone, emotion—inducing examples, stories of emotional events, and implied meanings. 2. Ethos: (the ethical appeal) means to convince an audience of the author’s credibility or character. An author would use ethos to show his audience that he is a credible source and is worth listening to. Ethos is the Greek word for “character.” Ethos can be developed by choosing language that is appropriate for the audience and topic (also means choosing proper level of vocabulary), making yourself sound fair or unbiased, and by using correct grammar and syntax. 3. Logos: (the appeal to logic) means to convince an audience by use of logic or reason. To use logos would be to cite facts and statistics, historical and literal analogies, and citing certain authorities on a subject. Logos is the Greek word for “word,” however, the true definition goes beyond that, and can be most closely described as “the word or that by which the inward thought is expressed.” Logos can be developed by citing facts (very important), using historical and literal analogies, and by constructing logical, relevant arguments. 4. Rhetoric: the art of using language to persuade, influence, or please; excessive use of ornamentation and contrivance in spoken or written discourse; bombast speech or discourse that pretends to significance but lacks true meaning. 5. Diction: style of speaking or writing that depends upon choice of words especially with regard to correctness, clearness, or effectiveness 6. Syntax: the arrangement of words in a sentence; the study of the rules that govern the ways in which words combine to form phrases, clauses, and sentences.

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