Maximizing Your Social Media
Social media keeps changing, but the basics of good communication don’t!
The times they are a-changin’ “As we roll this out, you'll see less public content like posts from businesses, brands, and media.” Social media must be just that: social. Video is the future (and the present). *From a Facebook post by Mark Zuckerberg (January 11, 2018)
Facebook Audience engagement is critical. Comments and shares are more valuable than reactions. How do you get those?
Prioritize content from a brand page Educate Your Audience Prioritize content from a brand page
Know your audience If you expect your audience to respond to your posts, you must respond to their needs. Create content that engages the people who follow your page. Talk to your audience. Avoid clickbait tactics (e.g. “Like and share”).
Diocesan Facebook Page Insights Facebook Insights Diocesan Facebook Page Insights
Facebook Video 56% of all video published in the last year are less than 2 minutes long. The average video retains 37% of audience to the end. Audiences like testimonials, how-tos and explainers. *HubSpot, https://blog.hubspot.com/marketing/video-marketing-statistics, November 28, 2017
Facebook Live Facebook Live videos see 3X the engagement of traditional videos shared on Facebook. Promote your event in advance (1 week, day before, day of). Engage with audience question and comments during the event. Remember to share your video!
Facebook Live (Mobile)
Facebook Live (Desktop)
Additional Tips for Facebook Link groups to your page. Buy ads. Identify influencers and encourage them to comment on and share content.
Twitter 280 character limit started on November 7, 2017. Only 5% of tweets sent during the test period exceeded 140 characters. Brevity is still a priority on Twitter. Engagement is key!
Twitter Algorithm It’s mostly chronological. “Ranked tweets” and “In case you missed it” sections appear first. Media, audience engagement and user history impact ranked tweets. Takeaway: The Twitter algorithm is easier to navigate than the Facebook algorithm, but the same content succeeds on both platforms.
Twitter Livestream
Instagram Multi-image posts Launched in February 2017 Allows for smooth swiping between images Include up to 10 images Choose portrait or landscape orientation. All images in the post must have the same orientation.
Instagram Stories Allow users to share images and videos throughout the day in one place Disappear after 24 hours and will not appear in profile or feed Appear inside circles at top of feed Color means something new has been added
Questions?