Klout.

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Presentation transcript:

Klout

What is Klout Social Media Analytics Measures the size of a person's network, the content created, and how other people interact with that content Twitter: Retweets and Mentions Facebook: Comments, Wall-Posts, Likes LinkedIn: Comments, Likes Foursquare: Tips, To-Do's, Done Google+: Comments, Reshares, +1 Facebook Pages, Youtube, Instagram, Tumblr, Blogger, Wordpress, Last.fm and Flickr Average Klout score is 20/100 (Still) Beta

Demo

Who are Klout San Francisco Founded 2008, launched in September, 2009 40 employees ~30 Mio. $ funding Business model is based around connecting businesses with individuals of high influence Companies have paid to get in contact with individuals with high Klout scores in hopes that free merchandise and other perks will influence them to spread positive publicity for them 50 of these partnerships have been established as of November 2011

Conclusions Similar to PeerIndex Not really useful for work in OC at the moment Focus on people rather than organizations Keep an eye on Klout if it becomes more relevant

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