Advertising Is a form of paid non-personal promotion

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Presentation transcript:

Advertising Is a form of paid non-personal promotion Is used to inform, persuade or remind customers about a specific product, company or idea Has two basic aspects: the message – what a business wants to communicate the medium – the method communication

Types of Advertising Messages Phrases meant to attract customers come in and enjoy a … try our new … buy now… Slogans meant to raise brand name awareness “Dude, you’re getting a Dell!” Built Ford Tough Think Outside the Bun

Advertising Media Include the following: print media newspapers, flyers, magazines, trade publications, journals, newsletters, yellow pages and direct mail broadcasting media television, radio and movie ads

Advertising Media Include the following: Internet website banners, pop-ups, spam and e-mail outdoor and transit media billboards, buses, taxis, trucks, cars, subway stations and airline terminals

Advertising Advantages Increases business awareness Reaches a wide audience Uses repetition and product positioning to build customer trust Entices customers visually

Advertising Disadvantages Can be impersonal Is often less effective for “closing the sale” Can be expensive

Advertising Decisions Include: budgeting how much the ad will cost frequency how often the ad will run medium which medium should be used for greatest results

Advertising Media Assignment You will assume the role of managerial team for a large clothing store. You are to develop an advertising plan and coordinate an in-store promotion to announce the new line of jeans coming this spring. The jeans are expensive but are endorsed by a 20-something celebrity of your choice. You are to select a minimum of 3 appropriate advertising media and make suggestions that coordinate your in-store promotion with the selected advertising. Radio Ad Television Commercial Billboard Newspaper Ad Web Banner Ad

Advertising Media Assignment

Advertising Media Assignment

Advertising Media Assignment

Advertising Media Assignment

Advertising Media Assignment

Advertising Media Assignment

Advertising Media Assignment

Advertising Media Assignment

Acknowledgements Executive Producer Gordon W. Davis, Ph.D. Production Coordinator Amy Hogan Megan O’Quinn Brand Manager Graphic Designer Melody Rowell Technical Writer Jessica Odom V.P. of Brand Management Clayton Franklin © MMXIV CEV Multimedia, Ltd.