Cross media case study Revision booklet

Print Radial analysis

Exemplar Response

Print List of media products you plan to use as examples Target audience and theory

How does each product engage and maintain its audience? Print- Audience How does each product engage and maintain its audience?

Print- Techniques (production) Which techniques have been used in the production of each product? Do they meets codes and conventions of genre/form/style/audience

Print- Synergy Techniques used from other platforms to show continuity and links between the products

E Media- Radial Analysis

Exemplar Answer

E Media List of media products you plan to use as examples Target audience and theory

How does each product engage and maintain its audience? E Media- Audience How does each product engage and maintain its audience?

E-Media- Techniques (production) Which techniques have been used in the production of each product? Do they meets codes and conventions of genre/form/style/audience?

E-Media- Synergy Techniques used to engage the audience from other platforms to show continuity and links between the products How do the products create common themes, design elements, language, images

Broadcast Interviews Trailers ‘The Making of…’ shows Appearances on chat shows Appearances on review shows Linked TV shows

Target audience for show/channel and theory Broadcast Target audience for show/channel and theory List of media products you plan to use as examples (title of show, channel, date aired, time of day aired)

How does each product engage and maintain its audience? Broadcast- Audience How does each product engage and maintain its audience?

Broadcast- Techniques (production) Which techniques have been used in the production of each product? Consider mise en scene, language, length of piece, and uses and gratifications

Exemplar Response

Essay plan- How is intertextuality used in the promotion of your media products? Examples from 3 media platforms (at least 3 examples of each) Audiences for product 2. U&G/Maslow/Young& Rubicam- product and promotional materials Techniques used to engage and maintain audiences. Production techniques to ensure synergy for audience