1. E-Media Marketing Strategies
Website
Hashtagging
Smart Phone App
QR Code
Augmented Reality
Video Game
Try to define each E-Media term

2. E-MEDIA Terminology Cursor -
Homepage - often the first page you arrive to when you ‘google’ or search something on the web
Blog – a webpage journal often created by an individual or group of people that is themed around a certain topic e.g. Mr. Davies’ TV Crime Drama Blog
Social networking -

3. Label your homepage with the correct conventions
E-Media Marketing Strategies
Website
Label your homepage with the correct conventions

4. Network logo heading / hyperlink
TV show heading / hyperlink
Hyperlinks to episodes
Hyperlinks clips from the show
Hyperlinks character biogs
Hyperlinks information ‘about’ the show
Hyperlink to homepage
Search box
Copy brief synopsis of the show
Hyperlink to catch up
Copy scheduling information for next episode
Key Image of two main characters
Scroll down
Webpage skin of character and setting
The audiences’ eye naturally reads from top left to bottom right, so the most ‘important’ institutional information and hyperlinks are often in the top left hand corner

5. How many conventions so far?
Hyperlinks - these can be either words or images that when clicked upon will take you to another page
Headings - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information
Copy - the main body of the text, often presented in boxes
Sound - used on many websites. You may hear a sound as the cursor rolls over some part of a website
Search box – usually a box
Images - used in almost every website-sometimes used as a link to another part of the website
Skin – image that sits ‘behind’ the main body of the webpage
Embedded video – video that is viewed on the webpage

6. As we scroll down the webpage becomes less ‘compact’ with information and is divided into two columns

7. Hyperlink online articles about the show
Hyperlink to TV BLOGGERS reviews
Header
Hyperlink to previous episode
Header
Hyperlink to character’s blog
Header
Hyperlink to actor’s blog (funded by the institution)
Header
Hyperlink to DVD / Blue-ray retailer of the show
Header
Hyperlink to forum
Scroll down
Hyperlinks lead to various marketing strategies used by the show to create publicity and generate sales of merchandise

8. What other conventions of a homepage do you think are missing?
As we get to the bottom of the page there is less ‘important’ information and the layout becomes far less dense
The information is much more focused on the institution rather than the show
Hyperlink to other TV Crime Drama shows owned by the institution
Header
Header
Hyperlink to homepage of other BBC shows
Hyperlink to browse other BBC shows within the same genre
Institution logo heading / hyperlink
What other conventions of a homepage do you think are missing?
What would you include that the Sherlock website has not?
Who is Sherlock’s target audience?
Do you think this has an impact on what conventions they use on their homepage?

9. Other E-Media Marketing Strategies
2. Hashtagging: #mytvcrimedrama – this appears that beginning of each episode.
This makes it a keyword on Twitter and therefore starts it trending on the social media site
An example from US TV Crime Drama Bones

10. E-Media Marketing Strategies
Smart phone App
Dexter iPhone App Key Features:
-Latest clips and videos from Dexter
-Dexter Photo Booth
-GroupMe chats
-Schedule information for Dexter
-Episode guide
-Episode reminders
-Updates on Dexter
-Twitter
-Facebook
-Wallpapers
-Dexter episodes, soundtracks and podcasts from iTunes

11. E-Media Marketing Strategies
QR Code on traditional media that links to your website via a smart phone

12. E-Media Marketing Strategies
QR Code could be on a billboard, mag ad, tv commercial, t-shirt, coffee mug…
An example from Fringe which linked audience from their season 3 poster to the special smartphone site

13. E-Media Marketing Strategies
Augmented Reality – with a smart device (iPhone, iPad, Android phone, basically anything that is mobile has a camera and connects to the internet)
The user downloads an app holds it to an image (could be in street, magazine anywhere) and video begins to play on the device…
Here’s an example from VW, how could you incorporate it into your marketing campaign?
AR could trigger a special animated episode of the series…
Click…

14. E-Media Marketing Strategies
Video Game – uses characters, setting, themes, mise-en-scene from the TV show and allows the audience to play the hero on a gaming device (Xbox, Smart phone, PC)
Click…

15. Your E-Media Marketing Campaign
Stage 1 – Design your own homepage
- Use common webpage conventions
Stage 2 (and homework) – Plan your e-media marketing campaign
Use grid to plan your campaign and explain how each element appeals to your audience

16. Homepage Your institution is The Crime Channel
Use synergy with social networks on your homepage
Hyperlink to character blog, TV blog and forum
Hyperlinks - these can be either words or images that when clicked upon will take you to another page
Headings - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information
Copy - the main body of the text, often presented in boxes
Sound - used on many websites. You may hear a sound as the cursor rolls over some part of a website
Search box – usually a box
Images - used in almost every website-sometimes used as a link to another part of the website
Skin – image that sits ‘behind’ the main body of the webpage
Embedded video – video that is viewed on the webpage

17. E-Media marketing Campaign
E-MEDIA STRATEGY
DETAILS OF HOW STARTEGY WILL BE USED FOR MY SHOW
HOW DOES THIS APPEAL TO FAMILY AUDIENCE?
(Parents or teen? Why?)
Hashtag
Smartphone App
QR Code
Augmented Reality
Video Game