Role of Evaluation in the Arts Case Study Rachael Brown
Every day, we use the arts to change lives.
Social Aims Breaking the cycle of repeat homelessness. Helping children and young people improve their future life prospects. Reducing social isolation amongst older people. Developing physical regeneration. Being a financially independent business. Being recognised as a centre for excellence.
What we do
The Impact Arts lifecycle Community50+
Craft Cafe
Social Return on Investment Evaluation #craftcafe #socent #sroi
The need for new thinking Ageing population Reducing public funds £4.5 billion – social care for over 65s (33% = reactive, emergency admissions) Desire to shift balance of care to independent living
Why Craft Café? Rapidly increasing elderly population Research linking social isolation to depression and ill health Housing partners identified need Human response – we wanted to change this
Profile Older person - Focus on 65+ Isolated and alone within the community Reduced health and well being Limited or no social opportunities
Experience
Transformation
Commissions/Buchanan Lodge
Buchanan Lodge I used to fly Pigeons in Partick From there to Maryhill Whiteinch And Drumchapel Funny wee birds I kept them in my cellar You had to Feed them right Treat them right And take responsibility
Intergenerational Activities
Friendship
Entrepreneurial spirit
Craft Café makes my week – its the thing I look forward to the most
I feel more confident since coming here. I can walk down the road.
This is better than medicine. Ive had two strokes and this has given me my life back
Coming to Craft Café saves me money on smokes and electricity
I have made many friends here and become better at things I would never have thought I could do. I have become more positive and friendly since coming here.
When Im at Craft Cafe I feel relaxed and can forget about my other stresses.
Social Return on Investment Fab Pad £8.38 for every £1 spent Craft Cafe £8.27 for every £1 spent
Why Social Return on Investment? Understand exactly how Craft Café changes lives Demonstrate impact of the arts to investors and partners Improvements in delivery, self –evaluation
The top 5 impacts 100 % improved self-worth and fulfilment 95 % More positive outlook, reduced anxiety 90%More confident. Independent, improved quality of life 90%More regular & vigorous exercise 52%Reduction in symptoms of anxiety / depression Participants Family members Housing Assocations National Health Service
What did we learn? 18 impacts / changes for: Participants Family members Housing Assocations National Health Service
The Social Return on Investment cash & In kind invested : £84,219 For every £1 spent, £8.27 social value created Average investment per individual: £1170 The cost of treating depression: £2085
Ingredients for success Creative, lateral thinking Investment in prevention Risk taking, not risk aversion Like minded partners Talented team
Thank you Q and A Rachael Brown Development Director