Web Presence, Google, and Multimedia By: Ryan Kulhanek

About Me Graduate of UNK Bachelors of science with an emphasis in marketing Entrepreneur Small business owner for over 10 years Currently an owner of two businesses Experience with interactive360

Where small businesses fail “In my opinion” Offer a great product or service, but lack marketing experience Lack professionalism in: Brand/Logo Website Social media Multimedia content

Take Away Importance of having a great web presence How to make sure it looks professional Ways to keep it fresh

1. Importance of having a great web “presence” Initial perceptions can make you or break you Most people first encounter a business online May not get a second chance Good/Bad reviews Perceived value of you and your products/services If perceived value and actual value don’t align… issues arise

What Google has to say… When searching for businesses, consumers use mapping products 44% of the time On average, 41% of these place searches result in an on-site visit Listings with photos and a virtual tour are twice as likely to generate interest Local search results lead 50% of mobile users to visit a store 4 in 5 consumers conduct local business searches Businesses with listings are 94% more likely to be viewed as reputable

Benefits Quick ROI Improve SEO rankings Increase website & foot traffic Attract new customers Showcase ambience As of Jan 2019 Google accounts for 89.95% of searches, Bing (3.99%), Yahoo (2.84%), Other (3.22%)

2. How to make sure it looks “professional” Hire a professional Local provider Fiver.com Use someone with experience Buy some equipment Camera Tripod Editing Software Take a photography/videography class Practice, practice, and practice Use your network of trusted people to provide you honest feedback on the content you produce Add a Business Streetview

Helpful DIY Tips Create angles Use good lighting Use a tripod Constant light – daylight bulb for white balance Setup close to a window Don’t use flash – diffuse the light when possible Use a tripod Cable release or timer mode No blurry images

3. Ways to keep it fresh Remove outdated content… especially events that have passed Make a reminder list to update content Google, Facebook, Instagram, Twitter, Company Website (daily, weekly, monthly, quarterly, yearly) Incentivize new online reviews, likes, follows Hold events Use “Live” video Check out the competition

Where small businesses succeed “In my option” Offer a great product or service with ”exceptional customer service” Build a professional appearance with: Brand/Logo Website Social media Multimedia content Great employees

What we have learned Importance of having a great web presence How to make sure it looks professional Ways to keep it fresh

Contact ME Company: interactive360 Website: www.interactive360tours.com Contact: Ryan Kulhanek Email: ryan@interactive360.net Phone: 308-325-3180