Introduction to Advertising & TV Commercials. A Game of Numbers How many times will the average American be exposed to some form of TV advertisement by.

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Presentation transcript:

Introduction to Advertising & TV Commercials

A Game of Numbers How many times will the average American be exposed to some form of TV advertisement by the time they reach 65 years of age?

A Game of Numbers Studies show that the average American will watch about 9 years worth of TV by the time they are 65 years old. So, because about 15 minutes of every hour of TV is advertisments….

A Game of Numbers By the time you are 65 years old, you will probably see anywhere from 2 to 3 years worth of commercials. OR About 2,000,000 According to Children as Consumers. Global Issues. November 21, Accessed: May 5, 2011

A Game of Numbers What is the fastest growing group of consumers that advertisers target in the US?

A Game of Numbers What is the fastest growing group of consumers that advertisers target in the US? Children Not really a surprise, huh?

A Game of Numbers The average American child today is exposed to an estimated 40,000 television advertisements a year Thats about 100 a day. According to Egendorf, Laura, ed Advertising. New York, NY: Greenhaven Press.

A Game of Numbers Over $15 billion a year is spent in advertisements directed toward children in the U.S. According to Marr, Kendra. Children Targets of $1.6 Billion in Food Ads. Washington Post. July 30, Accessed: May 9, 2011.

A Game of Numbers Many kids are plugged in to some kind of media for more than 7 hours a day, which means their exposure to advertising is at record levels. According to Egendorf, Laura, ed Advertising. New York, NY: Greenhaven Press.

A Game of Numbers How much money is spent worldwide each year by corporations to advertise or market their products on TV?

A Game of Numbers How much money is spent worldwide each year by corporations to advertise or market their products on TV? $500,000,000,000 Thats BILLION according toInternet Advertising/Online Advertising Revenue Grabstats.com Accessed: May 5, 2011

A Game of Numbers How much did a 30 second spot cost during the Super Bowl?

A Game of Numbers How much does a 30 second commercial cost during the Super Bowl? $4 Million Dollars Average price for Super Bowl XLVII (2013) And many companies have multiple ads.

So…What is the goal of advertising? To market a companys services and products. market (v) 1 : to expose for sale in a market 2 : to cause or promote the sale of (For instance, using a television commercial to sell breakfast cereal) AND…

So…What is the goal of advertising? TO MAKE $$$$$$$$$$$

So…What makes a good spot? A truly successful advertisement will contain four essential elements: hook, benefit, proof and response

So…What makes a good spot? Hook Ads have a very short time to hook the viewer. When viewers are in the market for a product or service, they will look at anything related to that topic. Effective ads take advantage of this hypersensitivity and get the viewers attention by using key images and phrases directly related to that subject.

So…What makes a good spot? Benefit Once you get the viewers attention, you must show them the benefit of choosing you over your competitors. Explain what it is that makes your product/service better than theirs.

So…What makes a good spot? Proof Next, you need to show proof of your claim. You can quote a reputable source, show an award/rating or use an endorsement from a longtime user or find some other way to establish yourself as the best.

So…What makes a good spot? Response Finally, you let them know what response you want from them: come to your business; buy your product; visit your Web site; or call you for more information.