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History of Super Bowl Advertising By: Damian Hooper.

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Presentation on theme: "History of Super Bowl Advertising By: Damian Hooper."— Presentation transcript:

1 History of Super Bowl Advertising By: Damian Hooper

2 History Of Super Bowl

3 Noxzema Commercial 1973 Noxzema Commercial 1973

4 Noxzema Commercial 1973 Super Bowl: VII Miami Dolphins vs. Washington Redskins Viewers: 39.12 million Brand: Noxzema Cost: $100 000 Length: 30 seconds

5 Apple Commercial 1984 Apple Commercial 1984

6 Apple Commercial 1984 Super Bowl: XVII Washington Redskins vs. Oakland Raiders Viewers: 38.88 million Brand: Apple Cost: $900 000 Length: 1 minute

7 Holiday Inn Commercial 1997 Holiday Inn Commercial 1997

8 Holiday Inn Commercial 1997 Super Bowl: XXXI Green Bay Packers vs. New England Patriots Viewers: 84.3 million Brand: Holiday Inn Cost: $1 200 000 Length: 30 seconds

9 Doritos Commercial 2009 Doritos Commercial 2009

10 Doritos Commercial 2009 Super Bowl: XLIII Pittsburgh Steelers vs. Arizona Cardinals Viewers: 151.6 million worldwide Brand: Doritos Cost: $3 000 000 Length: 30 seconds

11 Chrysler Commercial 2011 Chrysler Commercial 2011

12 Chrysler Commercial 2011 Super Bowl: XLV Green Bay Packers vs. Pittsburgh Steelers Viewers: 111 million Brand: Chrysler Cost: $12 000 000 Length: 2 minutes

13 Bud Light Commercial 2012 Bud Light Commercial 2012

14 Bud Light Commercial 2012 Super Bowl: XLVI New York Giants vs. New England Patriots Viewers: 111.3 million Brand: Bud Light Cost: $7 000 000 Length: 1 minute

15 Conclusion NFL makes 14.7 billion dollars from Super Bowl ads per year. Commercial ads during the Super bowl have increased 8650% from the first Super Bowl in 1969. Today, 36% of Super Bowl viewers actually claim they watch the game mainly to see the commercials not the football. Media today is being used to effectively transform culture values and sell images that are often misleading.

16 Bibliography www.youtube.com www.wikipedia.com www.digitaljournal.com www.megaessays.com


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