2. A special offer that can help increase the average customer loyalty and revenue Promotion is one of the market mix elements Term “promotion” is used by a marketing company but not to the public/market Attracts new customers Differentiates a product Creates an image Increases sales Creates awareness Persuades customers into thinking their product is better than others

3. Control of the message being promoted It can be used to build brand loyalty Opportunity to close the sale You can create your own message Persuades customers into trying or switching brands Quick increase to sales Permits you to advertise your business on a large scale Enhances your business image Establishes credibility for a product Achieved at a very low cost Promotes a new product Builds an image Personalizes the marketing message Cost-effective

4. A way to build an important company asset like having a good reputation Builds up an expectation about the company or products Commonly referred to by advertisers and marketing people To target segments Making a company a brand can spread more respect to a related new product Get more money for the company when you decide to sell it People tend to choose brand name suppliers over no name ones Differentiates the product Builds loyalty To promote the product

5. Everyone calls it lip balm or chap stick, even if its not chap stick, the brand is just well known. Some people don’t even know that ‘Band- Aid’ is a brand name because we are all used to calling it this. ‘Frisbee’ is a name brand which and it is actually called a flying disk but everyone calls them Frisbees nowadays. Brand name for many paper-based products. It’s actual tissue paper but the brand is so well known that most people call it ‘Kleenex’. Hula Hoops became famous in the 1950 ’s and started getting called hula hoops because it was a famous brand.

6. Persuasive Advertising: Seeks to influence and encourage consumers to buy a product, which is usually used after a product has been introduced to customers. E.g. TV advertisements such as Proactive and Nair Pioneer Advertising: Used when a new product is introduced to the market and there is no other product on the market similar to it. E.g. Apple IPhone was the first phone to have a touch screen when it first joined the market. Competitive Advertising: Communicates the unique benefits of a product, and differentiates it from the competition. E.g. Mac vs. PC, Pepsi vs. Coke

7. The purpose and objective behind advertising. The mission includes sales promotion, information to consumers, and making the products popular and introduces a new product. The finance provided for advertising purpose. The money provided is used for advertising, media, coverage of advertising, and other funds. Provided through the text of advertisement. The message can be given through pictures, slogans, written words, etc. The message is for the information and guidance of future buyers. Advertiser has to decide which media has to be used for the advertising. Media differs as cost, coverage, and effectiveness. The selection of media depends on the budget, and products to be advertised. Relates to the effectiveness of advertising, an advertiser makes an evaluation of advertisement in order to judge its effectiveness.

8. Advantages Not expensive Local Targets specific segments Disadvantages Short life Local rather than national Listener's attention is limited Advantages Color printing adds to impact Targets specific segments Doesn’t take much time to read Widely read Disadvantages Low impact High costs Short life Not everyone reads newspaper/magazines Advantages Targets specific groups High impact color, sound, movement Big audience Disadvantages High overall cost Might not be watched Transports a limited message

9. Advantages Visual, sound, movement Local audience Specifically targeted Disadvantages Probably only seen once Short lived message Mostly young audience Advantages Seen a lot Targets specific area 24/7 coverage Disadvantages Message has to be short/plain Rarely attracts full attention Might be seen as a traffic hazard Advantages Fastest growing advertising media Uses moving images Can be saved by consumer Disadvantages Might be expensive to set up Problems of connecting Technical problems

10. http://www.youtube.com/watch?v=3tI4CbCniBI&feature=relmfu This Old Spice commercial is the definition of a good commercial because you can watch it more than once without getting bored. It’s funny and guaranteed every time you watch it, you will laugh. http://www.youtube.com/watch?v=DqUnsKMsRxM The Heineken commercial will catch everyone’s attention with it’s catchy music. It’s a good commercial because it’s different from many other commercials.