Education Fair in Budapest Emerging Future REMEA Sales Meeting 2011 – Turkey Education Fair in Budapest Xavier Fuchs and Zoltan Petro
Steelcase Hungary participated on an Education Fair in Budapest - 21st and 22nd January 2011 Together with:
What was the objective for us? To create a buzz of the HE segment To meet the Key Players Meet Foreign Universities Learn about Buying Method and decision makings Invite Strategic Architects and Real Estate Contacts To involve Dealers and raise the awareness of the new segment and products.
Dealers focus and involvement Make dealers Focus on new Higher Education segment Make them Learn about Higher Education products
Educatio 11th International Exhibition on Education in Budapest PARTICIPANTS higher education institutions foreign universities course book publishers language schools school equipment manufacturers and distributors
Educatio 11th International Exhibition on Education in Budapest FACTS Organizer: Educatio Public Services Non profit LLC 25 000 visitors 150 exhibitors 8 000 m2 3 000 m2 inbuilt area
Main participants from Steelcase Anita Beck Organizer Stephane Lafarge Join us on the fair Xavier Fuchs Join us on the fair Zoltan Petro Organizer Margarete Damaschek Marketing support Birgit Hoess Christian Daul Marketing decisions
Design stage 36 m2 Stand area Total Cost: 8000 Euro Close to the Big Stage Frequented area
All went perfect!! The fair opened
Marketing tools - Invitations Email to our contacts Printed to VIP- 30 pcs
Marketing tools - Banners 1. Node 2. B Free Lounge 3. Media:Scape
Marketing tools - Winning box Collect Business cards To win a Reply chair
Marketing tools - For visitors Business cards Steelcase paper bags Brochures Leaflets Higher Education DVD
What has been done during the fair… Xavier, Stéphane & Zoltan visited almost all the universities offering a visit at our stand. Make people drop their business card into the winning box to win a Reply chair. We handed out flyers and business cards, showing the NODE around. Radio attendance 15 min presentation / lecture in a separate room.
What will be done after… Send E-card to say thank you Spread experience of the fair Look up contacts, visit schools Select the winner of the Reply chair Follow up on LEADS Extend they action plan with the experience Make Steelcase dealers ready to participate on public purchase.
Result of the Fair Opportunities from Universities CEU - Central European University is moving : 30 000 m2 refurbishment ELTE - Eotvos Lorant University Budapest - media:scape quotation University of Szeged Faculty of Dentistry new building Complete refurbishment Western Hungarian University Sopron New building BME - University of Technology Budapest Collaboration
Satisfaction....