improve customer experience Wi-Fi Analytics reduce costs increase revenue improve customer experience You have an opportunity, an opportunity to take control of your Wi-Fi deployments. To reduce your support operational expenses. To increase your revenue per customer. While also improving your subscriber’s experience. All of this can be accomplished very simply and at a very low cost to you through utilizing data already available today on your CPEs together with intelligent Wi-Fi analytics from embedUR.

Service Provider Wi-Fi Challenge Limited Visibility = Difficult to Support One of the biggest challenge you face today with your Wi-Fi deployments is limited visibility. Existing monitoring tools simply do not provide the data and analytics needed to understand the user’s true experience. Without this knowledge, you cannot effectively support your customers.

Wi-Fi Intelligence = Opportunity With visibility and intelligent control to: Reduce support cost Improve experience Upsell interested users COVERAGE HOLES VIDEO BUFFERING DISCONNECTS Wi-Fi Quality has become your problem but it can also be your opportunity. Because of numerous environmental factors your users can experience coverage holes, buffering when playing videos, inconsistent throughput and frequent disconnects. These issues lead to a significant number of Wi-Fi related support calls. 30-50% of helpdesk calls are related to Wi-Fi issues and each call can cost you $26 USD or 22 euro. And 10% of support calls lead to expensive truck-rolls that are often unnecessary. Users facing these issues are more likely to look for other Wi-Fi offerings. But how can you resolve these issues? With visibility and intelligent control you can reduce your support costs, improve your subscriber’s experience, and upsell advanced services to interested customers, taking control of your Wi-Fi and more easily delivering the service your subscribers want. As I mentioned, the data you need is out there already, locked inside your existing Wi-Fi CPEs – you just don’t have a way to harvest it, analyze it and act upon it, until now. How can YOU resolve? Source: NOKIA 2018

Your Sales and Support Agent ANALYZE OPTIMIZE MONETIZE Your existing CPE + embedUR Software Let me please introduce you to your new automated lead generator and support agent, what can become your best sales tool – your existing CPE! Once your gateways are integrated with embedUR’s innovative analytics software you can analyze current user experience, optimize performance, and better monetize your Wi-Fi through upsell of additional APs to maximize coverage. And we have already integrated our software on several leading gateway platforms that you deploy today.

Analyze Network Performance Add embedUR intelligence to your Wi-Fi CPE Get Detailed Visibility into Environment and Experience Portable to any Wi-Fi platform, embedUR’s Analytics engine taps into the wealth of data available on your Gateways to provide unparalleled visibility into the status, health, and performance of each of your Wi-Fi deployments. Intelligent analytics identify potential issues to simplify the support process. Gaining insight into interference, utilization, coverage, neighbors, client performance, platform health and more through an intuitive Cloud based user interface allows you to understand your customer’s real-world experience. Knowledge is power and provides your team the tools needed to reduce time to resolution for Wi-Fi support calls and reduces need for costly truck rolls.

Optimize Subscriber Experience Dynamic Intelligence Applied Automatically PATENTED ANALYTICS ENGINE Once you have the visibility into user experience, let’s optimize the performance. Through intelligent processing, embedUR’s patented learning algorithms are regularly evaluating current conditions, to determine if there is a better configuration to optimize Wi-Fi channel and power as well as band-steering and client roaming. These adjustments are executed in real-time in an intelligent controlled fashion so as to not disrupt active traffic. The algorithms can even predict trends and adjust settings proactively before environmental effects impact Wi-Fi performance. The result is reduced interference, increased throughput and range, and reduction of coverage holes leading to a reduced number of support calls because your subscriber’s networks are simply working better. Interference reduced Performance increased Coverage holes reduced Auto RF Channel/Power Band/AP Steering

Monetize Advanced Wi-Fi Mesh any Wi-Fi platforms Zero-touch deployment Future-proof with IoT integration Upsell Additional CPEs Wi-Fi Mesh Our platform will alert you to subscriber’s that continue to have poor Wi-Fi performance due to environmental factors such as location of the AP and the size of their home. This provides a targeted upsell opportunity to offer advanced whole-home Wi-Fi solutions. embedUR’s platform includes an intelligent agnostic mesh engine portable to any CPE and any Wi-Fi silicon, offering zero-touch provisioning. Your embedUR enabled CPEs are future-proofed with the ability to integrate IoT management and control as well. These directed upsell opportunities can increase your ARPU as customers are willing to pay for performance that works.

Deployment Success 2,200+ gateways / 11,500+ clients Live subscriber deployments All aspects of Performance and User Experience enhanced INTERFERENCE REDUCTION 2.4 GHz 5 GHz -18%+ -40% COVERAGE HOLE REDUCTION -10%+ IMPROVED MCS INDEX (channel) 2.4 GHz 5 GHz 130% 72% BAND STEERING (2.4GHz ↔ 5GHz) MCS INDEX JUMP IMPROVED RSSI 5GHz USAGE 400% 12% 23% Now don’t just take my word for it, embedUR technology is deployed live at a major Asia operator having over 20M subscribers. Integrated on over 2,200 deployed gateways with over 11,500 Wi-Fi clients, our solution is optimizing real user experience and reducing support load. Wi-Fi interference has been reduced. Occurrence of coverage holes are reduced. Connection rates and signal strength have increased. I look forward to deploying in your network soon for your customer’s to experience the benefits of Wi-Fi that always works.

Disruptive Technology and Cost EXPERTISE REPUTATION 15 years Wi-Fi / DOCSIS platform enablement for: You might be asking yourself, how much is this going to cost and who is embedUR? We have a successful 15 year history of engaging the top OEMs and service providers to develop software for wireless, access, and IoT Enterprise and Consumer products. You are likely deploying platforms today that embedUR engineers have developed. Our long-lasting self-funded profitable success allows us to offer disruptive pricing models that others simply cannot meet. Please come speak with me, and our Founder and CEO Rajesh Subramaniam, at the reception to learn more and to begin to take control of your Wi-Fi deployments. embedUR is self-funded and has been profitable since founding

Imagine It. Done. Eric Smiley Business Development 919.672.3297 erics@embedUR.com 919.672.3297 Rajesh Subramaniam Founder & CEO rajeshs@embedUR.com 510.676.0379