Multiscreen (TV + online)

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Presentation transcript:

Multiscreen (TV + online) “Average Audience” During Any Given Minute Highlights The Engagement Gap Between Multiscreen TV & Digital Platforms Among Millennials 2x more P18-34 are watching ad-supported TV content than are on YouTube in any given minute 5x more P18-34 are watching ad-supported TV content than are on Facebook in any given minute P18-34 Average Audience (000) Multiscreen (TV + online) Source: VAB analysis of comScore MediaMetrix Key Measures multiplatform (desktop + mobile) data, December 2018; P18-34. VAB analysis of Nielsen R&F Time Period Report, Live + SD, Total Day. December 1-311 2018; P18-34. “Average Audience” is based on the average minute, which is factored across the full month for websites and TV. TV Brands include linear TV and TV-related websites. comScore MediaMetrix data includes all visitor activity except for mobile video. 1