Putting Social Media to Work for Your Outreach Program An Episcopal Charities Sustainability Institute Webinar April 20, 2018 Audio: 415-200-1362 PIN: 241 4457#

Agenda Introductions Why social media? Basics of Facebook Instagram and Twitter Creating effective social media posts Resources Questions

Introductions Sunny Lawrence Program Fellow slawrence@dioceseny.org 212 932 7349 Rachel Crosby Volunteer Coordinator rcrosby@dioceseny.org 212 932 7431

Why Social Media? Increase awareness of your program through updates Promote events Connect with your supporters—volunteers, donors, neighbors, clients Connect with related programs Highlight your mission and the good work you do Engage in advocacy by sharing information about your cause

Facebook Most widely used social media platform: in 2017, 68% of Americans had a Facebook Will help you reach the widest variety of followers Even small programs can benefit from a Facebook presence Can serve the same purpose as a website

Instagram App that can be accessed from a smartphone Platform for posting images and video Not as effective for text-heavy posts Great for programs with lots of potential visual material Recommended for programs serving people in their teens/twenties

Twitter Social media site for sharing brief updates Very easy to reply to other people’s posts and share their content Recommended for larger outreach programs

Creating an Effective Social Media Presence Focus on your mission Highlight the positive impact of your work Know your audience Interact with other organizations on social media Use high-quality, compelling photos

Creating an Effective Social Media Presence Post regularly Make sure your posts are relevant to your cause Always include a caption Pay attention to format when posting to multiple social media platforms

Resources Episcopal Charities’ Resources Page Sprout Social Blog Charity HowTo Episcopal Charities Professional Development Grants Episcopal Charities Volunteer Program

Getting Started Be prepared to invest some time and resources in creating your social media presence Look for Episcopal Charities’ programs on social media Promote your social media to clients, volunteers, and community members

Questions?

Thank you. facebook. com/episcopalcharitiesnewyork twitter Thank you! facebook.com/episcopalcharitiesnewyork twitter.com/EpisCharitiesNY instagram.com/episcopalcharities