Main Street Advisory Board Work Plan and Budget Neil Gimon, MSAB Chair 04/11/2017

Waxhaw Main Street Advisory Board Overview - Waxhaw Main Street Advisory Board

Economic Visioning Statement Introduction Economic Visioning Statement   Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being. Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs. Economic Visioning Statement   Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.    Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.

Work Plan Creation Economic Visioning Statement   Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being. Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.

Work Plan Structure Four Point Approach Economic Visioning Statement   Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being. Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs. Four Point Approach Organization: Build Partnerships Promotion: Establish downtown as a compelling place Design: Enhance visual quality and pedestrian function Economic Restructuring: Strengthen existing economic assets and diversify Priority Items: Selected for their potential to make a formative impact on the downtown economic and built environment Other Items: Additional items of importance

Priority Items 1. Serve as and Convene Stakeholders for TAP Grant Improvements Leader: Neil gimon Goal: Improve Downtown Walkability to support foot traffic and business recruitment and retention 2. Determine the Role of the Waxhaw Farmers’ Market Downtown Leader: Sandy Digman Goal: To preserve and enhance the historic downtown in support of cultural events and unique activities 3. Identify a Long-term Strategy for the Use, Maintenance, or Sale of Town-owned Real estate Leader: Tim Geovanniello Goal: Utilize Downtown Waxhaw as an economic and place-making engine Enomic Visioning Statement   Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being. Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.

Additional Tasks Small Business Saturday Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.   Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs. Small Business Saturday Research and Recommend a Business Incentive Coordinate with Downtown businesses to leverage events (ex. Kaleidoscope plans)

Budget Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.   Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs. *Included in Capital Budget

Budget Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.   Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.b Operational Items: These items are included in the Town’s Downtown Development Division budget, but are noted here because staff coordinates with the MSAB on these items. Economic Development Seminars Luncheon Sponsorships Benches Banners Plantings Economic Development Conferences Social Media Training for Downtown Businesses Main Street App Committee Member Travel Walking Tour Brochure Marketing Materials Total Operational Budget: $26,421

Questions? Downtown Waxhaw is Union County’s hub for diverse retail shops, award-winning eating and drinking establishments, local artisans and cultural events. Its pedestrian friendly streets and beautifully preserved historic character provide residents and visitors alike with a sense of heritage, activities, and well-being.   Mission The Waxhaw Main Street Board will stimulate economic vitality in downtown Waxhaw through organization (encouraging cooperation and building leadership in the business community); promotion (creating a positive image for downtown by promoting the downtown as an exciting place to live, shop and invest); design (improving the appearance of the downtown); and through the development and recommendation of economic development policies and programs.b