1. LIBRARY MARKETING WORKSHOP
VENUE: National Library of South Africa
SUMMERSTRAND, PORT ELIZABETH
DATE: 23 – 24 AUGUST 2018
Presenter: Andrew Malotle
NLSA Conditional Grant Projects
National Library of South Africa
Tel: Cell:
Website:

2. Preamble: How Libraries Support Development
OUTLINE
Purpose
Preamble: How Libraries Support Development
Libraries Marketing Strategies
Vision, Mission, Values & Objectives
Conditional Grant Library Marketing Strategies
Public and Community Libraries Portal and Geo Mapping
South African Public and Community Libraries Data
Conclusion

3. PURPOSE
To establish and strengthen collaboration, cooperation and partnerships.
To encourage all inclusive participatory culture within the LIS sector.
Provide support in planning and organising library marketing activities.
To improve efficiency, access and utilisation of libraries.
Develop all inclusive calendar of events and year plan.
Establish corporative structures to market libraries more efficiently and effectively.
To determine the marketing platforms to be utilised in creating awareness.
Crafting marketing strategies

4. PURPOSE
Capacity building to market libraries more efficiently and effectively.
Exploit the potential of new technologies to enhance our marketing endeavours.
To assess the libraries environment and the importance of marketing library services.
Social media strategies to promote libraries.
Stakeholder engagement.
Establish a working group to craft the library marketing plans and strategies.

5. How libraries support development.
PREAMBLE
How libraries support development.
Libraries role, contribution and alignment to the global and African programmes:
Sustainable Development Goals (SDGs) e.g. GOAL 4. Libraries support quality education.
African Union Agenda 2063.
e.g. Libraries are social hubs to promote social cohesion. Libraries support AU Agenda 2063 Aspiration vision 5. An Africa with a strong cultural identity, common heritage, shared values and ethics.

6. Libraries role, contribution and alignment to the national plan.
PREAMBLE Continued
Libraries role, contribution and alignment to the national plan.
National Development Plan (NDP) Vision 2030
e.g. Libraries support Outcome 1, Quality Basic Education.
Our future – Make it work

7. LIS MARKETING STRATEGIES
What is a vision:
A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values.
Google search Apr 2, 2018

8. LIS MARKETING STRATEGIES

9. LIS MARKETING STRATEGIES
LIASA: The Association that connects the LIS sector …
LIASA Vision:
Dynamic association of excellence for Library and Information Services Sector.
LIASA Mission
The association that connects the LIS sector and promotes the development of South Africa through access to information.
LIASA Core values
Providing leadership excellence to the LIS profession nationally and internationally.
Ensuring professional conduct.
Engaging in the highest ethical practice.
Acknowledging and respecting the diversity and individuality of all people.
Promote freedom of access to information as enshrined in the Constitution of South Africa
Etc.

10. LIS MARKETING STRATEGIES
Objectives:
The objectives are aligned with the conditional grant framework namely:
Improved library infrastructure and services that reflect the specific needs of the communities they serve.
Improved staff capacity at urban and rural libraries
ICT connectivity and Public Internet Access in Libraries
Reading programmes to inculcate the culture of reading in SA
Promotion of the heritage collections
Creating awareness and promote access to libraries
Transformed and equitable library and information services delivered to all rural and urban communities;

11. LIS MARKETING STRATEGIES
Conditional Grant Library Marketing Initiatives
National and International Commemorative Days.
Literary events: Writers Symposia, Library Week Activities, World Book Day, Funda Mzansi Reading Festival, Reading Conference.

12. LIS MARKETING STRATEGIES
Other Conditional Grant Library Marketing Initiatives
The NLSA has developed a Public and Community Libraries Portal funded though the DAC Conditional Grant.
The portal is aimed to promote the visibility and optimal access to library and information services.
The project is intended to support the development goals through the effective collection, use and sharing of data within the library sector.
It maps the location, highlight the activities, and provides the contact details of public and community libraries in South Africa.
The rationale of the geo-mapping project is to promote optimal accessibility, enable users, potential users, researchers and government officials to locate public libraries with ease.

13. The process of updating and upgrading the portal is ongoing.
Public and Community Libraries Portal &
Geo Mapping Project
The process of updating and upgrading the portal is ongoing.
The link to the public and community libraries portal.
rant
- External
- Internal

14. South African Libraries
According to the research done during the drafting of the SA LIS Policy process 2017, the current library statistics are as follows::
3318 functional school libraries out of 23,577 schools.
1364 Public Libraries
26 University Libraries.
50 Technical, Vocational Education & Training (TVET) Colleges comprising of 264 Campuses.
8 Research & Science Councils.
243 Correctional Services Libraries.
National Library of South Africa (NLSA), SA Library for the Blind & South African Library of Parliament.
Five Legal deposit libraries.

15. FORTHCOMING ACTIVITIES/EVENTS
Provincial participation:
Collective exhibitions (LIS Village)
Publications (e.g. The State of Libraries in South Africa)
Impact DVD to be posted on the Portal Media
Ongoing Literary events (Promotion of reading / Reading campaign, Legal Deposit awareness, etc.)
Advertorials
Posters
Brochures & Flyers
Conditional Grant Portal
Libraries Marketing Training

16. END OF PRESENTATION