1.transfer - associating emotions with an ad, usually good feelings

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1.transfer - associating emotions with an ad, usually good feelings

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1.transfer - associating emotions with an ad, usually good feelings

Presentation transcript:

1.transfer - associating emotions with an ad, usually good feelings Vocab. Unit 2: Act. 2.4 - pictures on lesson slide 1.transfer - associating emotions with an ad, usually good feelings 2.bandwagon - everyone else has it, I should too! 3.avant-garde - be cool, one of the first or few to have a product 4.testimonials - people say good things about a product (often use famous people) 5.facts & figures - provable statements, statistics & percentages convince the buyer...can be misleading!!

Everyone else has it, so I should have it too!!(Pathos) Cool people have it, 1st to have it, only SOME have it (sense of being special)(pathos) People (normal or famous) say good things about product (ethos)

Statistics and percentages...but… numbers can be misleading!! (25% of what???) (Logos) Connect good or bad feelings with a product - feel emotions about a product (Pathos)

transfer & testimonial avant-garde facts & figures transfer & testimonial

facts & figures transfer testimonial

avant-garde bandwagon testimonial

transfer facts & figures avant-garde bandwagon

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures Here we go...

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures It’s a secret...only the smart people know...

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures

Practice Your Vocabulary Words by Analyzing Ads for each of the following words: Testimonial Transfer Avante-garde Bandwagon facts & figures being “different” or special Only “certain” people do this