2015-16 holiday promotions sports marketing.

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Presentation transcript:

2015-16 holiday promotions sports marketing

discussion questions 1) Why do teams offer promotional discounts on products like tickets and merchandise? 2) WHY DO YOU THINK SOME TEAMS CHOOSE NOT TO PARTICIPATE IN SALES EVENTS LIKE BLACK FRIDAY OR CYBER MONDAY? 3) WHY DO YOU THINK TEAMS BUILD PROMOTIONS WITH HOLIDAY-BASED THEMES?

discussion questions 5) DO YOU THINK IT IS MORE DIFFICULT TO SELL TICKETS TO SPORTING EVENTS AROUND THE HOLIDAYS? WHY OR WHY NOT? 6) REVIEW EACH OF THE PROMOTIONAL SLIDES. WHAT IS UNIQUE ABOUT EACH PROMOTION? What were they trying to sell? What incentive were they giving to encourage consumers to purchase? 7) IF YOUR CLASS WAS RESPONSIBLE FOR BUILDING A HOLIDAY-THEMED MARKETING CAMPAIGN FOR YOUR HIGH SCHOOL ATHLETICS, WHAT TYPES OF PROMOTIONS WOULD YOU CREATE?