1 Anonymizer anonymous text chat engine
2 concept increase community size, awareness and generate ongoing incremental revenues from existing members by allowing safe anonymous text chat between users
3 overview assign pseudo numbers to members –pseudo numbers look like normal UK mobile numbers –allocate numbers when members register/subscribe attach numbers to mobile –member associates pseudo number with mobile –all messages sent assume pseudo number forward messages –messages are forward to/from associated mobiles –messages can also be copied/forward to web and
4 example mary ( ) sends will I see u 2night? to receives U sure will! from john ( ) receives will I see u 2night? from replies U sure will! which goes to
5 user features pseudo number replaces mobile number able to bar/unbar messages from others via text or web can access message transcript via web and pseudo number is non-voice
6 server features various charging mechanisms –wholesale, credit/debit card and premium SMS & IVR various administration interfaces –FTP, HTTP(S), XML, SMTP –Firewall friendly push and pull white label website full statistical reporting number management –includes dormancy processing –quarantine processing
7 charging user rents pseudo number user pays to send messages via credits credits are purchased via: –relationship with Dating site or –premium text –premium voice (IVR) –credit/debit card
8 charging number rental Dating site rents numbers from Stripy Fish Networks Number rental on 3, 6 or 12 month renewal Stripy Fish Networks wholesale pseudo number prices: Dating site rents numbers to members at 5-10% mark-up.
9 charging via Dating site Dating site owns billing relationship Stripy Fish Networks wholesale message prices: <50,000 messages/month 6.5p/message >50,000 messages/month 6.0p/message Dating site expected retail charge of 8p – 10p/message Dating site makes 2.5p – 4p/message
10 charging via credit/debit card Stripy Fish Networks owns message billing relationship 20 messages cost £5.00 Dating site gets 9.1p/message
11 charging via premium text Stripy Fish Networks owns message billing relationship 5 messages cost £1.50 billed via reverse charge SMS Dating site gets 6p/message
12 charging via premium voice (IVR) Stripy Fish Networks owns message billing relationship 5 messages cost £1.50 billed via 1 minute premium voice call Dating site gets 7.75p/message Dating site owns message billing relationship 5 messages cost £1.50 billed via 1 minute premium voice call Stripy Fish Networks gets 6.5p/message Dating site gets 14.5p/message
13 charging terms deposit required based on messages/month minimum administration £500 on revenue less than £2,500 3 month pseudo number payment in advance wholesale message costs are billed 30 days in arrears premium message payments made on 45 days
14 Forecast Dating site forecast Base on IVR top-up model with an of average 1.5 messages/day 5% markup on pseudo numbers
15 Contact details for Stripy Fish Networks ContactJohnathan Hudson Telephone Fax webwww.stripyfish.net