Necessity to change organisational culture of PA Moving to the next level in organizational culture OBEYING RULES RESULT ORIENTATION USER ORIENTATION New mindset in PA when implementing changes From proposing to listening From “top down” to “buttom up” From formal involvement to engagement

Values orientation to work for PA in the future Main challenge: we have values identified but do we live with them? Values which should be strengthened in PA: Client orientation (3) Result orientation (2) Social and relational values: networking, sharing, dialogue, co- creration, collaboration Trust Loyalty Solidarity New secularism New values in PA Working for common good, social responsibility Diversity Holistic approach to results Mindset of enabler

Role of leadership in changing organizational culture of PA Challenges To have leaders in PA! Recruit leaders (not just best professionals) Expectations: Role example Manage relations: clarity, feedback, recognition, respect, empower Manage changes

Thank you! Questions? Chapter title