Chapter 4 Research Find articles on the following related to business:

Slides:



Advertisements
Similar presentations
Text Books needed today – Read Pages
Advertisements

Target Market. What is target marketing? Is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its.
Entrepreneurship Mr. Bernstein How to Conduct Effective Market Research, pp October 14, 2014.
Market Segmentation Managerial Marketing MAR 331.
Kotler / Armstrong, Chapter 7
Today I will: Learn to analyze and segment a Target Market So I can: Differentiate between mass marketing and market segmentation I will know I’m successful.
Segmenting the Market to Reach the Targeted Population.
Brand Strategy Business Process.
Chapter 9 Market Information and Research. Market Segmentation  Way of analyzing your market by certain charactericts to create a target market 1. Demographic.
Marketing Chapter SWOT Analysis- determines- strengths, weaknesses, opportunities, threats Environmental scan- analysis of outside influences.
Intro to Marketing Mr. Bernstein Target Markets and Market Segmentation September 18, 2014.
Differentiation, Segmentation, and Target Marketing Geographic (p 130) Geographic Demographic Psychographic Behavioral Benefits I live in Kanata!
The Marketing Plan Chapter #2.
Market Analysis CHAPTER 6 BBUSS 2403 BUSINESS PLANNING 3-1.
Business Technology Mr. Bernstein DECA, pp 4-8 and 10-14: 1.1 Target Market, 1.2 Market Research September 16, 2013.
NASCAR PROJECT Presentation Layout. Slide 1 – Company Selection  Name of Company  What they produce/make/sell  Brief History  What types of Advertising.
Toys R Us vs. KB Toys Group 3 Jess MyersMike Perdomo Chris CorkerySteve Glichoski Sandy Chang.
Title Slide. Table of Contents Type information here.
Steps in Segmenting Markets. Segmenting Criteria Potential for increasing profit Potential for increasing profit Similarity of needs of buyers within.
Consumer Behavior CONSUMER BEHAVIOR MKT310. Consumer Behavior SOME DEFINITIONS l Marketing l Marketing exchange l Marketing strategies l Marketing concept.
SECTION 2.2 MARKET SEGMENTATION Chapter 2: Basic Marketing Concepts.
SERM #41 TARGET MARKET. …a specific group of people that a business wants to reach.
REVIEW. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION.
Chapter 6 Market Analysis. Areas of Analysis w Industry w Target market and customer Market segments geographics demographics psychographics buying characteristics.
Chapter 4 Identifying Market Segments and Selecting Target Markets.
2.02 Discuss the concept of market identification.
Chapter 3 Marketing Segmentation. What is Marketing Segmentation? Who uses market segmentation? How does market segmentation operate?
Market Segmentation. Why would marketers want to target teens? Impulse buyers Disposable income Building brand loyalty.
Market Segmentation Riyad Meah, Mae Marney, Chloe Jackson and Ronnie Horsley.
Lesson 2 – Market Segmentation and Marketing Mix.
STP Marketing segmentation Target market Product positioning.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
Entrepreneurship CHAPTER 6 SECTION 1.  You cannot satisfy customers if you do not know who they are or what they want.  Industry – businesses that are.
MARKETING POSITIONING MARKET SEGMENTATION AND DIFFERENTIATION MONTSE VILÀ 1r COINT.
Defining Your Audience. Defining Audience Demographics Demographics Geographics Geographics Psychographics – social and psychological characteristics.
Course Name: Principles of Marketing Code: MRK 152 Chapter: Four Customer driven Marketing Strategy.
MKT 230 Week 4 Individual Target Market Strategy Presentation To purchase this material click below link
Which Market Segmentation!
7 Identifying Market Segments and Targets
Fashion Marketing Marketing Function Basics.
Chapter 7: Customer-Driven Marketing Strategy
2.02 Discuss the concept of market identification.
Advertising: Identifying Target Markets ENG 12 - STEWART
Lesson 2 – Market Segmentation and Marketing Mix
Sports and Entertainment Marketing 1
Market Analysis.
What is your FICO IQ Quiz? Link to article attached.
Market Segmentation.
Target Marketing In target marketing the seller distinguishes the major market segments, target one or more of these segments and develop products& marketing.
Assessing the viability of business ideas
Market segmentation is the process of breaking down large markets into smaller needs and characteristics For examples high school males Companies.
Chapter 10 Image Segmentation.
PROPERTY OF PIMA COUNTY JTED, 2010
5.02 Explain product positioning
Social Media & Communications
2.02 Discuss the concept of market identification.
External Diagnostic Individual Assignment Templates Hilti
Chapter 4 Marketing Basics.
CLASS BUSINESS PROPOSAL
Target Marketing.
Marketing segmentation Target market Product positioning
Identifying your Market Need!
CUSTOMER DRIVEN MARKETING STRATEGY
5.02 Explain product positioning
“You may please all of the people some of the time, you may even please some of the people all of the time, but you can’t please all of the people all.
CHAPTER 7 CUSTOMER DRIVEN MARKETING STRATEGY
Super Bowl Ad Target Market and Persona
SEGMENTATION, TARGETING, AND POSITIONING
2.02 Discuss the concept of market identification.
Presentation transcript:

Chapter 4 Research Find articles on the following related to business: Market Share Target Marketing Demographics, Geographic, Psychographic, and Behavioral Market Segmentation On your paper: Links to the articles found Write a paper about what you learned from the articles. Include: Summary of the articles in your words How does it relate to your business What did you learn that you will apply to running your business What do you foresee as your target Market for your business? Break it down into the different segments listed above.