1. STP Marketing segmentation Target market Product positioning

2. STP Marketing segmentation

3. Marketing segmentation

4. STP Marketing segmentation geographic demographic psychographic behavioral

5. STP Marketing segmentation Geographic Factor Where is your customers ? country region cities village street

6. Geographic

7. Marketing segmentation geographic

8. Marketing segmentation Demographic

9. Marketing segmentation demographic

11. Marketing segmentation Psychographic psychographic

12. Marketing segmentation psychographic psychographic

13. Marketing segmentation psychographic psychographic

14. Marketing segmentation psychographic psychographic

15. Marketing segmentation psychographic Lifestyle Attitude

16. Psychographic :backpacker/elite

17. Marketing segmentation Behavioral Behavioral Buying Buying 1. What 2. When 3. Where 4. Why 5. How often 6. How much 7 Who participate in the buying 8 How does the customer buy

18. behavioral

19. Target market

20. Volume Volume Access Access practical practical

21. Product positioning Where customer perception customer perceptionwhat Quality Quality Price Price Hospitality Hospitality Decore Decore Service Service Serving size Serving size

22. Product positioning

30. Product positioning /perfume

32. Product positioning

35. Product positioning/slogan

37. slogan

39. Oum hotel

40. Sanitary & Trendy

41. Oum hotel

42. Question