1. Market Analysis

3. STP Model Segment -> Target -> Position
Used to create more focused and effective marketing messages.

4. Market Segmentation Getting to know your market
learning demographic, geographic, and psychographic variables about the people who have the problem your product solves.
Are there groups who have different needs?
Are there groups who think or feel differently?
Are there groups who have different lifestyles? View different media?

5. How to Segment? Age Location Income Geography Education Gender
Breakfast
Cereal
Age groups

6. Cereal Industry
Is a segment
of the entire
Breakfast industry.
By age:
Children
Teens/young adults
Adults