1. External Diagnostic Individual Assignment Templates Hilti
Strategic Thinking
External Diagnostic
Individual Assignment Templates
Hilti

2. Porter’s 5 Forces (focused on one BU/Department/Organization)
Strength of threat: High / Medium /Low
Description of the elements within the force and your analysis of the threat posed to your organization
Competitive rivalry within the industry
Bargaining power of suppliers
Threat of substitutes
Threat of new entrants
Bargaining power of customers
Political & legislative pressures

3. Market Segmentation Analysis
Segmentation Type
Description and Analysis
Geographic
Demographic
Firmographic/Industry
Benefits
Behavioral
Occasion (Situational)
Psychographic

4. Summary of Findings Framework Analysis
Porters 5 Forces – eg. what forces you need to watch out for, where the opportunities might be?
Market Segmentation – eg. what market segments may be interesting to pursue?
Taking the two frameworks together what does the external analysis mean for your organization/Division/BU/Department etc?