1. Brand Strategy
Business Process

2. What is a Brand?
A name, term, design, or any other feature that identifies a product.
How is this different than a company?
Do we identify with a brand or company as Americans?

3. Brand Name
A part of a brand that can be spoken.

4. Brand Mark
Elements of a Brand that cannot be spoken.

5. Which is more important
Which is more important for a company’s brand?
The Brand Name or the Brand Mark?
Why?
Name an example that supports your decision

6. Brand Equity The value of company and brand names
High awareness, perceived quality, and brand loyalty among customers

7. Question:
Do other areas besides “Companies” have brand names?

8. What is Brand Strategy?
How companies communicate the ideas with a brand to their target market!
A plan for building a brand in consumers’ minds

9. Areas for Brand Strategies
Market Segmentations – when companies target different categories of consumers who perceive the full value of certain products
Geographic Segmentation
Demographics (Age, Sex, Generation, Race, Religion, etc.)

10. Link to Michigan Football
Link to Think Different