1. Target Marketing
In target marketing the seller distinguishes the major market segments, target one or more of these segments and develop products& marketing programmes tailored to each selected segment

2. Target Marketing Segmentation
1.Identify segment variables &segment the markets
2.Develop profiles of resulting segments
Targeting
3.Evaluate the attractiveness of each segment
4.Select the target segment
Positioning
5.Identify possible positioning concepts for each target segment
6.Select,develop&communicate the chosen positioning concept

3. Target Marketing Market Segmentation Market Targeting
An act of identifying& profiling distinct groups of buyers who might require separate products and or marketing mixes
Market Targeting
Act of selecting one or more segments to enter
Market Positioning
Act of establishing and communicating the product’s key distinctive befits in the market

4. Market Segmentation Basis of Market segmentation for consumer markets
Geographic Segmentation
Demographic segmentation
Age group,Gender,Income,Family size, Family life cycle, education, occupation, Religion

5. Market Segmentation Psychographic Segmentation Behavioral Segmentation
Social class,Lifestyle,Personality,
Behavioral Segmentation
Occasions,Benefits,User status,usage rate, Loyalty status