Tel. No. 032.412.4355 Extension 032.255.4997 Telefax No. 254-1109 2nd Floor, Right Wing, Rizal Memorial Museum & Library Bldg., Osmeña Blvd., Cebu City, Philippines Tel. No. 032.412.4355 Extension 032.255.4997 Telefax No. 254-1109 cctf_inc@yahoo.com

CEBU CITY TOURISM COMMISSION The Cebu City Tourism Commission is directly under the Mayor of Cebu City and chaired by the Vice-Mayor. The members represent a cross-section of the tourism-related groups. The Commission aims to help the City of Cebu enhance and develop further the human and material resources of Cebu and contribute to make it one of the leading tourist destinations.

LEGAL FOUNDATIONS/MISSION The Cebu City Tourism Commission was created in the Ordinance No. 1068 to act as the implementing arm of the city government on the achievement of policies and programs on the development, promotion and supervision of tourism in the city. In connection to this, the Cebu City Tourism Commission also holds the responsibility to promote the development of areas with potential tourism value or otherwise known as “tourist zones.”

SPECIFIC FUNCTIONS & POWERS: (Ordinance 1068) To undertake studies on natural tourism resources and potentialities of the City of Cebu; To formulate a tourism development plan for the City of Cebu in collaboration with the Department of Tourism and the Philippine Tourism Authority; To coordinate with the Department of Tourism in the development of infrastructure requirements supporting a tourist zone; In coordination with the City Planning Board and Department of Planning and Development as well as other appropriate agencies, to formulate and implement zoning regulations within a tourist zone;

SPECIFIC FUNCTIONS & POWERS: (Ordinance 1068) In coordination with the Department of Tourism, to arrange for the preservation and/or restoration of city monuments, historical landmarks and other tourist attractions; To recommend to the City Mayor to engage or retain and pay for the services of any professional or technical assistance from the private or government sector; To undertake fund raising campaigns such as cultural and benefit shows, etc. and to accept donations from any and all sources for city tourism development; To implement CCTC’s licensing and regulatory functions; and To do any and all acts necessary, convenient or expedient to carry out the purposed for which the commission is created and which are not violative to any law.

CCTF Mission The Cebu City Tourism Commission has initiated the creation of the Cebu City Tourism Foundation Inc., which is duly registered at the Securities and Exchange Commission under registration no. C200200590, dated May 2, 2002.

Vision A responsive and effective body in showcasing Cebu City as a tourist destination through dynamic, innovative and relevant programs.

CCTF Purpose/Objectives To assist in any manner provided by law, all tourism-related government agencies, and/or private organizations, associations, or corporations in the development, preservation, and restoration of city monuments, museum, historical land marks, religious shrines, parks and playgrounds, tourist attractions, and other areas with potential tourism value located in the City of Cebu. That the corporation shall have all the express powers of the corporation as provided for under Section 36 of the Corporation Code of the Philippines.

LICENSING AND REGULATORY FUNCTIONS OF CCTC Accommodation establishments: Hotels Resorts Apartels Tourist Inns Motels Pensions Travel & Tour Services Tour Operators Tour Guides Tourists Transport Operators Tourists Land Transport Vehicles Tourists Water Transport Vessels Tourists Air Transport And other related institution/tourism related establishments. Professional Congress Organizer Restaurant Shops/Department Store Sports & Recreational Club Museum Agri-Tourism/Farm Site Spa

Members HON. MICHAEL L. RAMA City Vice-Mayor/President MRS. MARGARITA V. OSMEÑA Consultant HON. ARSENIO C. PACAÑA Councilor/Chairman, Committee on Tourism MRS. MA. CRISTINA GARCIA President, Arts Council of Cebu MS. PATRIA AURORA B. ROA Regional Director, Department of Tourism MRS. OLIVIA LYNN UY DIZO President, Victor Uy Foundation MR. PHILIP RODRIGUEZ Proprietor/Designer, Pierre Angeli & Filippo MRS. JOAN Y. TIU Manager, Wanderlanes Travel & Tours MRS, HONEY JARQUE LOOP Columnist, Philippine Star MS. TETTA BAAD Member, Women’s International League MR. JOSEPH DAVIDSON C. GAISANO JR. Proprietor, White Gold Club Inc. MR. MARCO E. PROTACIO General Manager, Waterfront Cebu City Hotel & Casino MS. JOY ENRILEN T. BENEDICTO Executive Director, BENEDICT VENTURES INC.

Projects & Services of CCTC: Organization and Management of the Miss Cebu Pageant Participation in the annual Sinulog Festival Development and Maintenance of Cebu City Tourism Office websites Publication of Brochures Publication of Calendar of Events Holding of Cultural Show/Presentation Cebu City Tourist Assistance Center To coordinate with the Cebu City’s Management Information and Computer Services (MICS) for the utilization of the Geographic Information Systems to establish Cebu City Tourist Assistance Centers; Create a database of all tourism-related establishments Conduct an inventory of tourism resources

Projects & Services of CCTC: Create a database of all tourism-related establishments Conduct an inventory of tourism resources Monitor all tourism-related activities and events in the city Celebrate an annual ZUGBU Festival (Christianization of Cebu) on the month of April Participation in the Balik-Cebu Project Promotion of Heritage Sites Promotion of Cultural Tourism Participation of Travel Exhibitions/Trade Fairs Holding of Lecture Series on “CEBU” Holding of “Familiarization Tour” (Barangay-based Tourism) Setting-up on an on-line and one-stop license processing Initiate and coordinate with concerned agencies (i.e. CITOM, etc.) for the setting up of directional and informational signages

LEVEL/SCOPE OF IMPLEMENTATION LEAD/SUPPORT AGENCIES Projects PROGRAMS DESCRIPTION OBJECTIVE EXPECTED OUTPUT LEVEL/SCOPE OF IMPLEMENTATION TIME FRAME LEAD/SUPPORT AGENCIES Balik Cebu Project Its principal thrust is to promote and package Cebu as the Gateway to the Fiesta Islands, stringing Festivities from Cebu’s Sinulog festival in January to the traditional homecoming in December for the Christmas and Holiday season. – A call to come home addressing not just Cebuanos overseas but everyone else who has a reason to Visit the island. To target not only “Balik Bayans” but mainstream tourists that will link up/align efforts with other relevant agencies to share expertise and other resources To promote and package Cebu as the gateway to the fiesta islands To accommodate and make them (“Balik Bayans” & tourists) stay in Cebu pleasurable and worth keeping. More inflows of “Balik Bayans” and mainstream tourists. International wide Annual Projects Cebu City Tourism Commission (CCTC); Cebu City Tourism Foundation Inc.(CCTFI); Sinulog Foundation Inc (SFI); Department of Tourism (DOT) Holding of the Miss Cebu Pageant The pageant shows the traditional and contemporary lifestyle of Cebu as well as the unique values of Cebuana with the aim of making her as Cebu’s Ambassador of Goodwill. To search for an Ambassador of Peace and Goodwill in helping promote Cebu. Due participation from the public sectors of the city “To produce a Cebuana who is an embodiment of beauty, intelligence and character International Wide CCTC & CCTFI Participation in the Annual Sinulog Festival Considered as a major attraction of Cebu City, It showcases Street dancing and Festivals in Honor of Senor Santo Nino. To promote Cebu through a major festivity Bigger volume of tourists coming from different parts if the country Annual Project SFI; CCTC; CCTFI P r o j e c t s

LEVEL/SCOPE OF IMPLEMENTATION LEAD/SUPPORT AGENCIES Projects PROGRAMS DESCRIPTION OBJECTIVE EXPECTED OUTPUT LEVEL/SCOPE OF IMPLEMENTATION TIME FRAME LEAD/SUPPORT AGENCIES Community Based Tourism Panel resource persons will be formed to go to the different barangays to discuss value impact of tourism in the individual lives of every Cebuano Development of community wide, Barangay level - Culture of Tourism in order to help a community market its attractions Grass roots tourism that inculcates appreciation of community based attractions City wide On-going CCTC & CCTFI Promotion of the Heritage Sites: PASIYO SA KABILIN-CEBU HERITAGE WALK Tour to the different historical spots in Cebu through “The Heritage Walk” To promote Magellan’s Cross, Sto. Nino, Cathedral, Heritage Monument, Casa Gorordo and Fort San Pedro, etc. Appreciation and awareness of the City’s tourist sites City Wide Fort San Pedro And Compania Maritima Beautification, development and rehabilitation Conservation of the historical structure to make the tourists/visitors appreciative of Cebu’s past and its potential/visual linkages in the surrounding area Larger volume of tourists who will visit the Fort Promotion of Cultural Tourism: Defined as visits by persons outside the host community motivated wholly or in part by interest in the historical, artistic, and scientific or lifestyle/heritage offerings of a community region, group or institution. To learn about the community’s heritage in an enjoyable and educational way To produce individuals who are culturally aware of the historical sites in the City of Cebu. 2008-2010 Cultural Show at Fort San Pedro Develop Fort San Pedro and enhance its historical attributes as the oldest Fort in the Philippines To develop Fort San Pedro as a venue where tourist can go to experience Phil. History and culture via songs and dances Showcase Cebuano’s talents and at the same time preserve the beauty of the oldest fort in the Philippines P r o j e c t s

LEVEL/SCOPE OF IMPLEMENTATION LEAD/SUPPORT AGENCIES Projects PROGRAMS DESCRIPTION OBJECTIVE EXPECTED OUTPUT LEVEL/SCOPE OF IMPLEMENTATION TIME FRAME LEAD/SUPPORT AGENCIES Free Cultural Dance Workshop for the children A summer cultural dance workshop for the Street Children To promote Filipino culture, develop the talents of the Cebu City Street Children in songs and dances The future performers and will represent Cebu in any activities or cultural shows, be it local, national or international Nation wide Annual CCTC & Cebu City Children Performing Arts(CCCPA) Development of CCTC Website Feature both international planning capacity about CCTC and its projects events, schedules, tourist spots, travel packages To provide tourist information and guide on tourist places and other spots in Cebu To have international niche in the tourism industry International Wide CCTC Publication of an innovative, up to date calendar of events Features festivals, conventions cultural projects and attractions for distributions to potential market areas Balik Cebu component Publication of accurate and updated brochures who will have an international distribution Nation Wide 2008-2010 CCTC & Cebu Tourism Board (CTB) participation in travel marts travel exhibitions, tourism congress & international trade fairs Meeting, incentives, conventions and exhibitions Marketing and promotion Greater awareness City Wide CCTC & CCTFI Seminars and Lectures for drivers The taxi drivers as tourism front liners through educating, equipping and packaging them To educate drivers in the aspect of etiquette and proper behaviour towards the tourists To be able to produce drivers who are aware of our historical sites and who are tourist friendly CCTC; CCTFI & DOT P r o j e c t s

NO OF HOTEL/ACCOMMODATION Accomplishments . . . January 1 to December 31, 2009 - Licensing, Regulatory & Mayor’s Permit processing Handled the processing in the issuance of licenses and registration certificates of tourist-oriented establishments/business, agencies (Travel Agencies, tour guides, tourist transports, hotels/pension houses/tourist inn, restaurants, spas & event organizers) that earned for the city in the amount of P ______________ in the enforcement and implementation of Ordinance No. 1434, as amended, otherwise known as the Cebu City Tourism Commission. ESTABLISHMENT 1st QUARTER 2nd QUARTER 3rd QUARTER 4th QUARTER TOTAL/ANNUAL Hotels /Accommodations 84 9 1 93 Travel Agencies 78 7 14 100 Tour Guides 49 3 57 Tourist Transports 19 2 LT-16 VT-5 Liaison Officers 60 59 8 130 Restaurants 113 Event Organizers 6 Spas 22 Travel Services 25 TOTAL 567 TYPE OF ACCOMMODATION NO OF HOTEL/ACCOMMODATION NO OF ROOMS First Class 1 561 Standard Class 13 1,456 Economy Class 24 2,973 Deluxe Class 334 Apartelle 2 43 Tourist Inn 33 261 Pensionne House 19 857

Accomplishments . . . January 1 to December 31, 2009 -Handled the Management, Maintenance, Booking reservation of Sinulog Function Hall of the Rizal Memorial Library Museum Building and conducted daily check up and monitoring of the building and premises A. Number of Events - ________________________ B. Income - ________________________ January 1 to February 15 - Organized and managed the Miss Cebu 2009 project Judges Contacted the distinguished individuals selected for the panel of judges Coordinated all necessary arrangements (i.e. air & land transfers, accommodations, tokens, etc.) Organized all activities concerning the judges Documentation Collate collaterals for the pageant (i.e. tickets, souvenir program, ID’s, posters, streamers, plaques/trophies, streamers, billboard & for press release) Publicity/Press conference & Promotion Supervised the publicity and promotion for the Miss Cebu (i.e. posters, mobile advertising, billboard and radio advertising) Production Organized the preparation and the flow of the following: On line voting, Side event at the Fuente Osmeña & Pageant Night at Waterfront Preparation and distribution of the Thank you letters and certificate of appreciation to the sponsors and working committees January 11, 2009 – Balik Cebu Program Attended series of meetings for the formulation of the program/packages for Balik Cebu and provided Sinulog dancers and talents during the Balik Cebu welcome dinner. (Welcome Committee at the Mactan International Airport, Invitation, Dinner, Program, Contacted the distinguished individuals to participate the Balik Cebu Program, Coordinated all necessary arrangements (i.e. air & land transfers, accommodations, tokens, etc.), Organized all activities concerning the Balik Cebu. Joined in the Salesblitz in coordination with the Department of Tourism January 11 & 31 2009 – Participated in the Sinulog Festival 2009 - Participated in the Sinulog daily activities, workshops, Festival Parade and Awarding January 18, 2009 – Blessing of the Reconstructed Vintage Car and presentation-Participated in the Sinulog daily activities, workshops, Festival Parade and Awarding

Accomplishments . . . February 9 & 12 2009 – Participated in the Bukas Loob Ng Diyos (BLD) – US Medical Mission, In cooperation with the Office of the Vice- Mayor, Cebu City Medical Center (CCMC) and Cebu City Health Department (CCHD). Details: Welcome & Thanksgiving Dinner at Sinulog Hall, Rizal Memorial Library & Museum Medical Mission held at Barangay Guba Surgery operation is done at Cebu City Medical Center (CCMC) 160 Balikbayan Doctors & Nurses 100 local Doctors & Nurses of Cebu City Health Department (CCHD) and Cebu City Medical Center (CCMC) 24 Mountain Barangays February 24, 2009 – 72nd Cebu City Charter Day Celebration, Awarding Ceremony - Participated in the 72th Cebu City Charter Day Celebration, Awarding Ceremony March 6- 8, 2009 – Vis-Min 2009 Travel & Lifestyle Show, 5th International Visayas-Mindanao Travel, Tours, Leisure and Lifestyle Expo Participated in the Vis-Min 2007 Travel & Lifestyle Show, 3rd International Visayas-Mindanao Travel, Tours, Leisure and Lifestyle Expo for the marketing and promotional tourism of Cebu City Cebu’s biggest and most prestigious travel event of the year Event Highlights Over 100 exhibitors representing products and services from around the world Up to 50% discount on on-site purchases Win Free accommodations & tickets Special discount on local & international packages Cebu City Features: South Road Properties Development Cebu City Calendars of Events Balik Cebu Program, Sinulog Festival, Miss Cebu project, Buhing Kalbaryo, Santa Cruzan & Flores De Mayo, Cebu City Children Performing Arts – Summer Workshop, Tartanilla Festival, Colon Night Market Pasko Sa Sugbu, Cebu City Heritage Walk, Cebu City Eco-Adventure Tour March 15, 2009 – 1st Cebu City Tax Payers Day Awarding Ceremony – Helped organized and managed the awarding of the 1st Cebu City Tax Payers Day Awarding Ceremony March 20, 2009 – Layout and printed the Fort San Pedro bookmarks/souvenirs – printed 1,000 copies for the Launching of Pasiyo sa Kabilin and Gabii sa Kabilin

Accomplishments . . . March 28, 2009 - EARTH HOUR - Participated the Earth Hour activity in SM March 1 to May 29, 2009 - FREE DANCE & THEATER WORKSHOP 2009 March, 2009 - Made a survey and identified the street children of Cebu City premises April 13, 2009 ( 9:00 AM – 12:30 PM) - Orientation April 14 –May 15 (9:00 AM – 12:30 PM) - Workshops May 1, 2008 - 5:30 PM - Guesting - “TV Patrol Cebu” live at Plaza Sugbu May 16-May 27, 2008 (9:00 AM – 12:30 PM) - Workshops and Rehearsals May 28, 2009 – 7:00 AM - Presentation during the Flag Day Ceremony at Plaza Sugbu May 28, 2008 - Culminating & presentation July 1, 2009 – 2PM - Presentation at Cebu City Hall, Legislative Hall, Inaugural Session July 1, 2009 – 4:00 PM-Presentation in the Opening of the Imperial Hotel, Lapu-lapu City, With Sec Ace Durano July 9, 2009 – 7:00 PM -Presentation in the 13th Induction & Turnover Ceremonies of the Rotary Club of Banilad Metro – District 3860 at Teatro Casino, Cebu City Waterfront Hotel July 14, 2009 – 6:00 PM-Presentation at PINOY DUTCH EXPLORE 3/MY Cebu Group at Social Hall, Legislative Bldg., Cebu City Hall May 29, 2009 – 9:00 – 11:30 PM- Organized and managed the 1st Cebu City Santacruzan 2009 and “Gabii sa Kabilin” Museum Tour with special participation of the Miss Cebu winners & Cebu City Children Performing Arts June 25, 2009 – 3:00 PM - Launching of the “Pasiyo Sa Kabilin” Cebu Heritage Walk June 15 to June 25, 2009 - Rehabilitation of Plaza Hamabar June 1 – 31, 2009 - Actively involved in the Visayas Travel as exhibitor for Cebu Tourism landmarks sponsored by the Cebu Business Months, Cebu Chamber of Commerce and Industry. August 14, 2009 - Attended the City Development Full Council Meeting at Social Hall, Cebu City Hall. August 24, 2009 - Presentation/Lectured the Participants of the Basic Tour Guiding Seminar Course of DOT at the Cebu Business Hotel, Cebu City September 11, 2009 - Participated in the Sinulog 2010 Strategic Planning/Cluster meeting October 16 to November 4, 2009- Participated the US (Los Angeles, New York, Arizona, New Jersey and Las Vegas) Salesblizts and Annual Cultural Exchange of Arts & Culture (Its principal thrust is to promote and package Cebu as the Gateway to the Fiesta Islands, stringing festivities from Cebu’s Sinulog Festival in January to the traditional homecoming in December for the Christmas and Holiday season & A call to come home – addressing not just Cebuanos overseas but everyone else who has a reason to visit the island.

Accomplishments . . . November 20-24, 2009 - Facilatated the Hong Kong trip of the Miss Cebu 2009 winners An incentive travel package intended for the Miss Cebu winners. This yearly travel likewise promotes Cebu as a primary tourism destination. The travel package include visits to Hong Kong landmarks and tourist spots, courtesy calls to the Hong Kong Tourism Board and the Philippine Embassy. November 26, 2009 - Help organized and managed the 2nd SPRING RECOGNITION NIGHT at Maritime Building Assisted the formulation of the SPRING RECOGNITION NIGHT Program. November 18, 2009 - Rotaplast International Cebu Medical Mission Facilitated the fellowship & appreciation dinner and organized a production/program in welcoming and entertaining their guests & members December 15, & 16, 2009 – Pasko Alang Sa Kabataan at Fuente Osmeña, Circle Organized a “Pasko Alang Sa Kabataan”, a community outreach program for children from different orphanages and barangays in Cebu in the effort to spread joy of Christmas. It is a gift giving, feeding and entertaining the children with our media partner ABS-CBN Maayong Buntag Kapamilya, Knapsack Dancers, Miss Cebu winners & finalists. November – December 31, 2009 – Organized and managed the Miss Cebu 2010 project A. Screening of the applicants for Ms Cebu finalists B. Trainings/Tours (Seminar/Workshops) - Formulated the training program, Selected and determined trainers appropriate and fitted with the training objective/program, Facilitated the execution/implementation of the Training Program (i.e. venues, handouts, speakers, equipment, etc.) & Coordinated all necessary arrangements for trainers from outside Cebu (i.e. air & land transfers, accommodations, etc.) C. Solicitation of Sponsors - Determined potential sponsors, Contacted and conducted negotiations with potential sponsors & Coordinated with sponsors D. Judges - Contacted the distinguished individuals selected for the panel of judges, Coordinated all necessary arrangements (i.e. air & land transfers, accommodations, tokens, etc., Organized all activities concerning the judges E. Documentation Collate collaterals for the pageant (i.e. tickets, souvenir program, ID’s, posters, streamers, plaques/trophies, streamers, billboard & for press release) F. Publicity/Presscon & Promotion Supervised the publicity and promotion for the Miss Cebu (i.e. posters, mobile advertising, billboard and radio advertising) G. Production - Organized the preparation and the flow of the following:On line voting, Side event at the Fuente Osmeña, Pageant Night at Waterfront & Live Airing and Webcasting

Accomplishments . . .

Accomplishments

Eating time after every rehearsals … Accomplishments . . . Cebu City Children Performing Arts Engagements. . . Rehearsals at the Sinulog Hall, RMLM bldg., March, 2008 Made a survey and identified the street children of Cebu City premises Coordinated & invited the professional/competent choreographers. April 1, 2008 ( 9:00 AM – 12:30 PM) - Orientation April 2 –May 15 (9:00 AM – 12:30 PM) - Workshops May 16, 2008 - 6:30 AM - Guesting - “Maayong Buntag Kapamilya” May 16-May 29, 2008 (9:00 AM – 12:30 PM)- Workshops and Rehearsal Eating time after every rehearsals … thank for the Food Lord!

Culminating & presentation of the Children Accomplishments Culminating & presentation of the Children Creation and Launching of Cebu City Children Performing Arts. Background: It was conceived in April 1, 2008 to: Promote Filipino culture Develop the talents of the Cebu City Children through song and dance Increase awareness of the importance of songs and dances to life. Tapping the University of San Carlos and the Knapsack Dancers.  Choreographer Cinbeth Orellano as its Artistic Director and Choreographer, the group has performed in various cultural presentations on and off Cebu City. Their expanded repertoires are well-chosen Filipino classics showcasing their high level of performance.

Accomplishments . . . Cebu City Children Performing Arts Engagements. . . Pasko sa Plaza Sa Sugbu launching – Dec. 8, 2009 CCCPA as the welcome reception … playing their instruments “Rondalla” and Welcome Dance Production with the Knapsack Dancers & Ms Cebu 2009 finalists & past winners The new vintage car . . .

2nd Dance & Theater Workshop

1st Cebu City Santacruzan & Gabii-I sa Kabilin

Accomplishments . . . Pasko Sa Sugbu sa Fuente… Community Outreach Program for Cebu City Street Children Barangay Sto Nino . . . Barangay Pari-an . . . Barangay Lahug . . . Barangay Inayawan . . . Barangay Banawa. Gift giving, feeding & entertainment! With ABS-CBN Kapamilya Stars, Ms Cebu, Freestylers & Knapsack Dancers…

What’s New . . . Pasiyo Sa Kabilin Program Rationale: Tourism as an engine of economic growth has proven itself in the world’s major economies. France, with over 40 million tourist arrivals annually followed by Spain and the United States are proof positive that the tourism industry can be a major GDP contributor. In Asia, Malaysia leads the region with around 18 million visitors yearly followed by Hong Kong. The Philippines trails behind with only 3 million arrivals in 2008.

What’s New . . . Pasiyo Sa Kabilin Program Rationale: A 2001 study commissioned by the Dept. of Tourism points to Cebu as the most competitive destination in the country- comparable to Phuket, Thailand and Bali, Indonesia. The potential to spur tourism in the country and become a “powerhouse” is strong if we make it work. In the 1980s, Cebu made its mark by positioning itself as “an island in the Pacific” banking on its fine white sand beaches in Mactan Island complemented by a cluster of attractions and activities in Cebu City, less than an hour away.

What’s New . . . Pasiyo Sa Kabilin Program Rationale: But, after more than 2 decades, other destinations in the Philippines have emerged with strong offerings rivaling Cebu. It has become clear, therefore, that Cebu must reposition itself with a brand differentiation that no other destination can claim. Aside from its fine beaches and a city that boasts of shopping, entertainment, recreation, urban services and other amenities, Cebu has a unique heritage.

What’s New . . . Pasiyo Sa Kabilin Program Rationale: In 1521, the island of Sugbu played a pivotal role in the voyage of Ferdinand Magellan. It was part of the historic first circumnavigation of the world with the arrival of the three Spanish ships seeking provisions in the trading port of Sugbu. Vestiges of our colonial past in the old districts of the city are a veritable treasure trove that we have not fully explored as a tourism attraction. If packaged as a heritage tour. We can strengthen a new brand positioning of Cebu Island as a Resort and Heritage Destination.

What’s New . . . Pasiyo Sa Kabilin Program Rationale: Pasiyo Sa Kabilin is a standardized tourism product with customized options designed to promote our heritage sites within the Spanish colonial settlement and Parian, the district assigned to Chinese settlers which eventually rose to become the residential enclave of the wealthiest merchants and traders. The tour is available to individual tourists, tour operators, special interest groups, convention organizers, and others through the CCTC foundation office. With focus on Heritage, this project shall provide a much needed boost to strengthen Cebu’s tourism industry albeit, limited in scope, and does not pretend to be the answer to all the issues that must be addressed to keep Cebu ahead of competitors.

Tour Operators/Travel agents must book their FITs at least by 6pm of B00KING PROCEDURE Tour Operators/Travel agents must book their FITs at least by 6pm of the day before their tour The following details are necessary: No. of Pax : Lead Name : Date and Time of Tour : Agency Name : Contact Person : Contact Number of guest’s companion: Payments must be made within 3 days from the date of the tour. Tours cancelled within the same day will incur a cancellation fee of P300 Walk-in Bookings will be entertained at the CCTC Office but will be subject to the availability of a Tour Guide COST Walk In Agency 2 to 4 pax P950/person P865/person 5 to 8 pax P750/person P685/person 9 pax up P650/person P595/person Inclusions: English Speaking Tour Guide, Guide Map, 1 bottle Mineral Water, Wet Wipes, lei, hat, fan and entrance fees to Fort San Pedro, Santo Nino Museum, Cathedral Museum, The Jesuit House of 1730, Yap-Sandiego Ancestral House and Casa Gorordo and Tartanilla Ride (2 pax/tartanilla) Tour Starts at Fort San Pedro and Ends at Casa Gorordo - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - For the full package inclusive of a welcome drinks, Cebuano Buffet Dinner with, Lechon, Entertainment at the Fort and some of the Museums price starts at P1650/person (Agency 1,550). Tour Starts and Ends in Fort San Pedro * P80/person – Cebuano delicacies “merienda” Snacks Kit * Costs are subject to change without prior notice.

Cebu City Heritage Walk Pasiyo sa Kabilin Cebu City Heritage Walk ITINERARY 2:00 PM - Start of the Pasiyo at Fort San Pedro (30 mins.) You will be given Welcome lei, hat, fan, bottled water, wet wipes, guide map for additional information and reference of the tour and a ticket strip with detachable stubs. Please give the stub as indicated for your museum entrance fees and tartanilla rides The tour guide shall be holding a colored flag corresponding to the color of leis given to each participants and equip with a speaker phone for a better hearing or understanding of his/her talk. Please stay with your assigned tour guide. The tour begins with the viewing of a 7-minute audio visual presentation. After viewing, the tour guide shall lead the group to the 2nd level in a clockwise direction around the fort to ensure a smooth flow. Upon exit from the Fort, please proceed to board “tartanillas” which will take you to Plaza Sugbu for the walking tour. 2:30 - by Tartanilla : Plaza Sugbu ( 5 mins.) 2:35 - Walk : Magellan’s Cross ( 5 mins.) 2:40 - Walk : Basilica Del Sto. Nino Museum & Church (20 mins) At the Basilica del Sto. Nino de Cebu, candle vendors will offer a dance petition for a small price of a candle

* * Option: Cebu City Tourism Commission, Office of the Mayor 3:05 - Walk : Cathedral Church & Museum (20 mins) 3:25 - Walk :Plaza Hamabar ( 5 mins) * 3:30 - Walk :Colon Street ( 5 mins) 3:35 - Walk :The Jesuit House 1730 (Binacayan St Entrance) (15 mins) 3:50 - Walk :Cebu Heritage Monument/Plaza Parian ( 5 mins.) 3:55- Walk :Yap-Sandiego Ancestral House (15 mins) 4:10 - Walk ;Casa Gorordo (15 mins.) 4:25- Walk :End of the tour You will board your vehicles at Casa Gorordo for your next destination Note: There are 4 available rest rooms during the tour: Fort San Pedro, Cebu Metropolitan Cathedral, and Cathedral Ecclesiastical Museum * Option: Tartanillas shall pick up participants at Plaza Hamabar to/via Colon St., to the Jesuit House of 1730 - Binacayan St. Entrance. For full package – you will ride a tartanilla from Casa Gorordo to Fort San Pedro Enjoy your “Pasiyo sa Kabilin” Cebu City Tourism Commission, Office of the Mayor Friday, February 12, 2010

Friday, February 12, 2010

What’s New . . . Garbo sa Kabilin Rehabilitation of Plaza Hamabar . . . Before . . . After . . .

What’s New . . . Pasiyo Sa Kabilin

The Four Pillars of Sustainability : What’s New . . . Pasiyo Sa Kabilin The Four Pillars of Sustainability :

The Four Pillars of Sustainability : What’s New . . . Pasiyo Sa Kabilin The Four Pillars of Sustainability : Pasiyo Sa Kabilin requires complementary programs that will pave the way for long term sustainability. There will be four pillars supporting the project that will be billed “Garbo sa Kabilin”:

Program for Tour Guide Excellence What’s New . . . Program for Tour Guide Excellence Tour guides are front liners and influence the experience of tourists. Involves continuous training to improve knowledge and presentation skills Incentive program to recognize the top three heritage tour guides annually. This will provide motivation for tour guides to have a sense of pride in Cebu’s heritage and in their profession who otherwise promote the more commercial if not the seedier aspects of tourism. This can be a co-sponsored project with CCTC, DOT, CATO and CATG.

Awareness and Educational Program What’s New . . . Awareness and Educational Program Identify schools within the are of historical sites that will participate in a series of activities designed to inform, enlighten, inspire and motivate school children that will make them stakeholders in the preservation, protection and promotion of our heritage sites. CCTC can link up with the schools, PDI /CDN with their reading program, VAMGI for participating museums and theater /multi-media personalities for story telling activities.

Grassroots Barangay Program What’s New . . . Grassroots Barangay Program Organize vendors and qualified residents under the leadership of each barangay LGU. Together with CCCI, the project will identify tourism-related livelihood projects and enlist handicraft manufacturers for training and resources. The barangays would be tasked to secure and protect heritage sites in each locality with the involvement of barangay neighborhoods.

What’s New . . . Legacy Program CCCI, the Arts Council, Taytayan sa Parian, Downtown Revitalization Group, Hapsay Sugbu, Parks and Playgrounds Commission, CHAC and CCTC will form a powerful alliance to champion legislation of city ordinances that will: Define rules and guidelines in the preservation of heritage structures, the architectural nature of buildings and infrastructure to be built Routing of traffic in heritage sites, and other relevant issues. This will be hand in hand with a drive to raise support through an annual adoption of a heritage site program among corporate and entrepreneurial entities.

What’s New . . . Garbo Sa Kabilin II. Proposed June 2009-2010 Budget: (please see attachments for details) Initial Phase: Launch of Pasiyo sa Kabilin P 126,970.50 Ad and Promo Collaterals for 1 year 280,700.00 CAPEX 500,000.00 Pasiyo Operations: mobilization fund 60,000.00 Sustaining Programs Program for Excellence of Tour Guides P 500,000.00 Awareness and Educational Prog. 500,000.00 Grassroots Barangay Prog. 500,000.00 Legacy Program 500,000.00 2,000,000.00 TOTAL BUDGET___________________________________________ _P 2,967,670.50

What’s New Accomplishments Eco-Adventure Tours… Budla-an’s Garden Twin Waterfalls, Budla-an, Cebu City Tinisig-uwang Falls Hidden Waterfalls Pamutan, Cebu City Moncado’s Relics Sudlon II Vegetable Garden Sudlon I Budla-an’s Garden “Satuhan Cave” Sudlon II Babag’s Garden Sirao Landscape Sayaw Spring Waterfalls Lusaran River Rocks