4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17)

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Presentation transcript:

4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17) Exploration: Increased TV Spend Also Drives Consumers Online For Repeat Viewings Of A Brand’s Television Ad Sampling of Brands: TV Spend vs. “Online Video Views” Q4 YOY % Increase 4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17) Online Video Views Brand TV Spend Category Domestic +17% +170% +6% +598% Domestic Domestic +9% +32% Asian +12% +173% European +16% +193% VAB: A LOOK UNDER THE HOOD Source: VAB analysis of Nielsen Ad Intel data, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV), Oct ’16 - Dec ‘16 vs Oct ’17 - Dec ‘17 (calendar months). Online Video Views are based on VAB analysis of iSpot.tv data and reflects earned, not promoted, online video views of TV ads (YouTube, iSpot.tv). Online Video Views are correlated to TV ad airing data.

4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17) Exploration: But Online Viewing Of A Brand’s TV Ads Declines As Their Television Spend Decreases Sampling of Brands: TV Spend vs. “Online Video Views” Q4 YOY % Increase 4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17) Online Video Views Brand TV Spend Category -11% -44% Domestic -6% -38% Asian Asian -11% -87% European -9% -99% VAB: A LOOK UNDER THE HOOD Source: VAB analysis of Nielsen Ad Intel data, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV), Oct ’16 - Dec ‘16 vs Oct ’17 - Dec ‘17 (calendar months). Online Video Views are based on VAB analysis of iSpot.tv data and reflects earned, not promoted, online video views of TV ads (YouTube, iSpot.tv). Online Video Views are correlated to TV ad airing data.