N EW S PORT M EDIA : GOTO B OARDS Chelsea Galbraith CMG1341 Sport Communication October 25, 2011

M ATT W ELLS B ACKGROUND Director of Marketing, West Virginia University Bachelors and Masters in Sport Management from University of Tennessee Grad Assistant in Athletic Department UT Ticket Office and Marketing Department Assistant Sport Marketing Director Sport Marketing Director December 06-Present

N EW T ECHNOLOGY Internet Facebook Twitter Interactive ticket barcodes

S PORT MEDIA GOTO B OARDS 103 inch screen Drag-n-View feature Fingertip touch screen navigation Interaction with online data Future ideas for other groups?

GOTO B OARDS D EMONSTRATION

SWOT Strengths - Easier access - More interaction for commentators - Coaches to help players tactics - Social Media relations Weakness - Very expensive - New technology - High School and Collegiate, no access - Not a broad product among other producers - False information

SWOT CONTINUED Opportunities - New advancement - Help teams and organizations get better - Get name out there through social media - More interaction with others outside of the sport industry Threats - Not a lot of producers - Technical issues - False knowledge - Program can run slowly

F INAL T HOUGHTS Technology needed for sport industry to continue to grow GOTO Boards expand Social Media growth