1. Exploiting Social Networks for your Institute
Emma Cresswell
Online Services Manager
IH San Isidro

2. Social Media??
"a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
^ Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons 53 (1): 59–68.doi: /j.bushor  ISSN  Retrieved (Wikepedia:

3. A controversial subject?

5. Student friendly social networks
Different options:
Institute level:
Level of interactivity?
Personal level:
Professional accounts -v- personal accounts
There is no right answer!

6. What do our students think?

7. …and the rest of the world?

8. Facebook Biggest, most well known
Adolescents in particular spend a lot of time connected
Growing number of EFL groups and institutes are members
Student/Teacher boundaries
How much attention do people really pay to their feeds?

9. Twitter Huge audience Easy to search for things via the #
Lots of phantom accounts
What can you really say in 140 characters?

10. LinkedIn Created for networking
Growing fast as more people and countries join
There are limitations
Facebook has been proven to be more successful in terms of networking.
A threat to Linkedin??

11. Using Social Networks…
…some ideas

12. Facebook Keep in touch with students Sharing of information
A market for new or potential students
Groups
Games

13. Twitter Keep in touch with students
Keep up with other institutes and teachers
Sharing of information
Follow new trends
Platforms to help manage your tweets

14. LinkedIn Sharing of information Huge teaching community
Interact with local businesses

15. I already work 24 hours a day… when will I have time for all this?

16. How to make your institute SNS and keep your DoS sane…
Make the life of the DoS easier by designating an OSM.
Choose someone who is already comfortable using different social networks.
Think about levels of control and privacy.

17. Student friendly social media…

18. and finally… Communication between departments is crucial.
Choose ideas and approaches that are feasible.
Don’t overdo it!

19. Emma Cresswell emma@ihsanisidro.com.ar @emcresswell
Thank you!
Emma Cresswell
@emcresswell