1. Advanced Public RelationsFall 2007 Industrial & Management Systems Engineering

2. Industrial engineers engineeringmanagement Industrial engineers are trained to analyze engineering and management processes in order to make them better. act as leaders Industrial engineers solve problems, see the big picture, make decisions, act as leaders and handle tasks efficiently for an organization.

3. Research Strategic Plan Tactics

4. Research Two Focus Groups Interviews with Department Heads Online Survey of Engineering Students Census Survey of Industrial Engineering Students

5. Major Research Finding Effective communication is necessary to create awareness about the program in order to increase the quantity and quality of students.

6. SWOT Analysis Threats: Other disciplines. Lack of knowledge. Opportunities: Lack of opinions. Location. Weaknesses: Small population. Lack of communication. Strengths: Positive opinions. Program gratification.

7. Goal strategic objectivesincrease awarenesspositive attitudes increase applicants To use strategic objectives to increase awareness and positive attitudes of engineering students in order to increase the number of applicants in the next year.

8. Objectives To increase awareness and understanding among USF general engineering students about industrial engineering. To increase positive attitudes among USF general engineering students about industrial engineering. To change behaviors among general engineering students in order to increase applicants to the IMSE program by 25 percent by January 2009.

10. WEBSITEWEBSITE

11. Recruitment Brochures

12. Informational Packet