Method Sellers Used to Find Agent Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM Method Sellers Used to Find Agent Referred by (or is) a friend, neighbor or relative 40% Used agent previously to buy or sell a home 24 Referred through employer or relocation company 5 Visited an open house and met agent Personal contact by agent (telephone, email, etc.) Referred by another real estate agent or broker 4 Saw contact information on For Sale/Open House sign 3 Direct mail (newsletter, flyer, postcard, etc.) Internet website Walked into or called office and agent was on duty Newspaper, Yellow Pages, or home book ad 2 Advertising specialty (calendar, magnet, etc.) 1 Other Victoria's Event Productions

What Sellers Most Want from Agents Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM What Sellers Most Want from Agents Help price home competitively 22% Help find a buyer for home 21 Help seller market home to potential buyers 19 Help sell the home within specific timeframe Help seller find ways to fix up home to sell it for more 10 Help with negotiations and dealing with buyers 5 Help with paperwork/inspections/preparing for settlement 3 Help seller see homes available to purchase 1 Other Victoria's Event Productions

Most Important Factors in Choosing an Agent to Sell Home Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM Most Important Factors in Choosing an Agent to Sell Home Reputation of agent 36% Agent is honest and trustworthy 21 Agent is friend or family member 16 Agent’s knowledge of the neighborhood 13 Agent has caring personality/good listener 6 Agent’s association with a particular firm 4 Professional designations held by agent 1 Agent’s commission * Other 3 Victoria's Event Productions

Would Seller Use Agent Again or Recommend to Others? Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM Would Seller Use Agent Again or Recommend to Others? Only 24% of sellers use the same agent they used previously to buy or sell a home Victoria's Event Productions

Method Used to Sell Home Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM Method Used to Sell Home 2001 2003 2004 2005 2006 2007 2008 2009 Sold home using an agent or broker 79% 83% 82% 85% 84% For-sale-by-owner (FSBO) 13 14 12 11 Sold to home buying company 1 Other 7 3 2 Victoria's Event Productions

Sales Price Compared to Listing Price Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM Sales Price Compared to Listing Price Less than 90% 23% 90% to 94% 21 95% to 99% 35 100% 15 101% to 110% 3 More than 110% 2 Median Sales-to-Listing Price 95% Victoria's Event Productions

Incentives Offered to Attract Buyers Keller Williams - Vision Speech Template v2_100202 12/28/2018 6:45 AM Incentives Offered to Attract Buyers None 58% Home warranty policies 21% Assistance with closing costs 18% Credit toward remodeling or repairs 6% Other incentives, such as a car, flat screen TV, etc. 3% Assistance with condo association fees 1% Other 5% Victoria's Event Productions